Insights
Posts By Erik Edmonds
New Data Suggests the Demand for Higher Ed Is Increasing
Based on data from a recent report from Google, it appears that although enrollment is still down, interest in higher education is actually trending in the opposite direction. The first and second quarters of 2019 marked the periods of largest growth in Edu searches since the first quarter of 2017.
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Dominate Search Results at Every Step in The Prospective Student Journey
Many clients ask us whether they should focus on branded terms or non-brand terms when developing their SEM strategy. Find out how we answered.
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