Insights

Posts By Erik Edmonds

How to Dominate Search Results at Every Step in The Prospective Student Journey

It’s nearly impossible to overstate the importance of search engine marketing (SEM) in 2019. We have a lot of clients ask us whether they should focus on branded terms (like those that include the name of their institution) or unbranded terms (like those that focus on degree titles and outcomes) when they are developing their SEM strategy and analyzing keywords. The answer is an emphatic…

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