Case Study: Trinity Law School Drives Enrollment for New Tracks in its Master of Legal Studies Program
About Trinity Law School
For the third year in a row, Trinity Law School has been selected as one of the top 5 “Most Devout Christian Law Schools” by preLaw Magazine. Located in Southern California, the University is committed to helping students find the internship and clinical experience they need to have an edge in today’s competitive job market. Trinity also offers an online Master of Legal Studies, with eight optional tracks to help students advance their careers and areas of specialization.
Trinity has partnered with Archer Education, to help generate awareness and drive enrollment for their online Master of Legal Studies degree program. When the partnership began, we implemented a Social Audience Targeting campaign that has seen positive results and presented an opportunity to help identify and market new tracks of specialization within the program.
Trinity Law School asked us to help identify and bring to market new, in-demand tracks within their Master of Legal Studies program that would resonate well with their audience and have the potential to generate interest and enrollment.
After reviewing the new tracks, we performed preliminary research, including historical data as well as targeting available in Facebook and provided our recommendation on which new tracks to test. Once the new tracks were finalized with Trinity Law School, we collaborated on a ‘go to market’ plan.
The campaign included audience segmentation and lookalike creation within Facebook. Ad creative focused on quick degree completion and career-related outcomes for the new tracks and drove prospective students to branded landing pages.
Archer utilized advanced audience segmentation coupled with Trinity’s strong brand and career-related messaging and saw positive results immediately. Within the first 60 days of the Social Audience Targeting Campaign for these new tracks, Trinity was able to grow their inquiry volume for the Master of Legal Studies program by 100% and doubled their application rates for the new tracks. All while achieving a 21% lower cost-per-application than Trinity’s average CPA.
“Working with Archer Education has been one of the best decisions we have made for the success of our Master of Legal Studies program. We have worked with many companies that provide exclusive digital leads for our programs, and our partnership with Archer has been the most productive. Their team is always a pleasure to work with, and we have full confidence that they are always looking out for our best interest. We look forward to a long relationship with Archer Education.”
Executive Director of Admissions
Trinity Law School