Insights

Category: Digital Marketing

From Data to Actionable Intelligence: 5 Ways to Utilize Data in Higher Education Recruiting

Data is an enrollment marketer’s number one weapon. But with so many marketing choices to make in today’s digital landscape, it’s tough to know how to put your data to work in the most effective ways possible. Here are five proven ways to ensure you are using your data to help your institution grow enrollment effectively and responsibly.

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From Inquiry to Enrollment: 3 Proven Strategies to Keep Prospective Students Engaged

It’s no longer enough to get your school in front of students in the early stages of their decision-making process. Your marketing team needs to engage with them throughout the entire process – even after they’ve requested more information. Here’s how to do so effectively.

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Archer Helps Trinity Law School Grow Advanced Degree Programs

Trinity initially approached Archer looking for help generating inquiry volume with our proven cost-per-inquiry program. But we saw a much greater opportunity than just generating initial inquiries for the university.

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Facebook Stories Ads for Enrollment Marketing: Three Things to Know

Instagram introduced Story Ads in January 2017, just six months after Instagram Stories themselves launched. Find out the three things you should know.

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5 Articles to Help Renew Your Focus on Student Recruitment in 2019

It’s that time of year again. A time for reflection, contemplation and clarity. A time for renewed focus on what’s important – in our lives and in our professions.

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Case Study: Social Audience Targeting Helps Drive Enrollment for Trinity Law School

When our partnership with Trinity Law School began, we implemented a Social Audience Targeting campaign that has seen positive results and presented an opportunity to help identify and market new tracks of specialization within the program.

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