Insights

Category: Insights

How to Dominate Search Results at Every Step in The Prospective Student Journey

It’s nearly impossible to overstate the importance of search engine marketing (SEM) in 2019. We have a lot of clients ask us whether they should focus on branded terms (like those that include the name of their institution) or unbranded terms (like those that focus on degree titles and outcomes) when they are developing their SEM strategy and analyzing keywords. The answer is an emphatic…

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eBook: 7 Steps to Geographic Expansion of Your Online Programs

One of the most touted benefits of online education is that the programs can be completed at any time, from anywhere in the world. Because online programs remove geographic barriers in terms of who can enroll, your institution should ultimately have more opportunity to grow and scale enrollment. So why isn’t that how it actually works? If your institution is interested in expanding its online programs to new geographies, then this eBook is for you.

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Three Tests to Improve Your Enrollment Marketing ROI, Starting Now

This is an exciting time for digital marketing. The platforms, technologies, and analytics available to marketers have never been more plentiful, and the ways in which your prospects respond to their usage is changing every day. At the same time, more and more brands are understanding the importance of digital marketing. The result is continually […]

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Why You Should Use Google’s Responsive Search Ads In Your Enrollment Marketing

Getting the right message to the right prospects at the right time is crucial to getting the right students enrolled. That means the amount of time your marketing team, whether they’re in-house or a partner agency, spends strategizing, crafting, and testing your messaging is significant. Imagine if there was a tool that helped them craft […]

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Four Simple But Effective Strategies to Engage Prospective Students on Facebook and Instagram

Social media has been a mainstay of your student recruitment strategy for years now, and that isn’t going to change: Facebook and Instagram in particular are still extremely effective recruitment platforms for savvy colleges and universities. The tactics you implemented a few years ago, however, won’t continue producing the results you need. Today, your social […]

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eBook: 5 Roadblocks Holding Back Your Online Enrollment Growth

There are many determining factors when it comes to successfully building, launching, and growing online programs. If your institution is struggling to achieve meaningful growth, then this e-Book is for you.

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Top 10 In-Demand Jobs for Bachelor’s Degree Holders in 2019

Choosing the right programs to offer online can be a critical factor in determining the initiative’s success. While the “right programs” are different for every institution, job market data is one very helpful piece…

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The Single Most Important Question to Ask Before You Partner With Any Enrollment Marketing Agency

How can you tell if an agency truly wants to partner with you for long term success? Here’s a short list of basic questions to ask any agency in order to help you understand …

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From Data to Actionable Intelligence: 5 Ways to Utilize Data in Your Enrollment Marketing Plan

Data is an enrollment marketer’s number one weapon. But with so many marketing choices to make in today’s digital landscape, it’s tough to know how to put your data to work in the most effective ways possible.

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From Inquiry to Enrollment: 3 Proven Strategies to Keep Prospective Students Engaged

It’s no longer enough to get your school in front of students in the early stages of their decision-making process. Your marketing team needs to engage with them throughout the entire process – even after they’ve requested more information. Here’s how to do so effectively.

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