Insights

Category: Social Media Marketing

From Data to Actionable Intelligence: 5 Ways to Utilize Data in Higher Education Recruiting

Data is an enrollment marketer’s number one weapon. But with so many marketing choices to make in today’s digital landscape, it’s tough to know how to put your data to work in the most effective ways possible. Here are five proven ways to ensure you are using your data to help your institution grow enrollment effectively and responsibly.

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From Inquiry to Enrollment: 3 Proven Strategies to Keep Prospective Students Engaged

It’s no longer enough to get your school in front of students in the early stages of their decision-making process. Your marketing team needs to engage with them throughout the entire process – even after they’ve requested more information. Here’s how to do so effectively.

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Case Study: Social Audience Targeting Helps Drive Enrollment for Trinity Law School

When our partnership with Trinity Law School began, we implemented a Social Audience Targeting campaign that has seen positive results and presented an opportunity to help identify and market new tracks of specialization within the program.

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