Category: Best Practices

Understanding and Engaging Nontraditional Students in the Higher Ed Market
Gain a full understanding of who nontraditional students are, and discover how to show up effectively for them in your enrollment marketing efforts this year.

How To Capture And Keep The Attention Of Today’s Prospective Students: Attention Retention, Episode 6
Together with our friends at Enrollify, Archer Education is bringing you a podcast about attracting and retaining the modern, adult learner. Listen in every other Tuesday this summer for Attention Retention: a six-part series with Angie Mohr, Clayton Dean, and Zach Busekrus.

How Marketing & Enrollment Automation Empower Connection: Attention Retention, Episode 5
Together with our friends at Enrollify, Archer Education is bringing you a podcast about attracting and retaining the modern, adult learner. Listen in every other Tuesday this summer for Attention Retention: a six-part series with Angie Mohr, Clayton Dean, and Zach Busekrus.

How to Compete in a Market When Your School Doesn’t Have a National Brand: Attention Retention, Episode 4
Together with our friends at Enrollify, Archer Education is bringing you a podcast about attracting and retaining the modern, adult learner. Listen in every other Tuesday this summer for Attention Retention: a six-part series with Angie Mohr, Clayton Dean, and Zach Busekrus.

How to Attract, Enroll & Retain Adult Learners: Attention Retention, Episode 3
Together with our friends at Enrollify, Archer Education is bringing you a podcast about attracting and retaining the modern, adult learner. Listen in every other Tuesday this summer for Attention Retention: a six-part series with Angie Mohr, Clayton Dean, and Zach Busekrus.

The Future of Recruitment is Niche: Attention Retention, Episode 2
Together with our friends at Enrollify, Archer Education is bringing you a podcast about attracting and retaining the modern, adult learner. Listen in every other Tuesday this summer for Attention Retention: a six-part series with Angie Mohr, Clayton Dean, and Zach Busekrus.

Listen Now: Attention Retention, Episode 1
Together with our friends at Enrollify, Archer Education is bringing you a podcast about attracting and retaining the modern, adult learner. Listen in every other Tuesday this summer for Attention Retention: a six-part series with Angie Mohr, Clayton Dean, and Zach Busekrus.

How to Market to College Students: Attracting Prospective Students With Your Website
Understanding how to market to college students isn’t brain surgery, but it does require a deep understanding of what prospective students are looking for. Keep in mind that today’s college-bound students may be the most cost-conscious, practical, and savvy consumers you’ve ever courted.

Creating Positive Business Environments Through Dynamic Company Objectives
Learn how focusing on dynamic company goals and objectives can help your organization and employees thrive in today’s chaotic distributed work environment.

CHLOE 6: Online Learning Leaders Adapt to a Post-Pandemic World
Online learning has gone mainstream in a way unimaginable only a few months ago. And as the Fall semester comes into focus, answers around what might happen in the Fall still remain unclear.

Should Your Institution Add These Seven Growing Programs?
Archer’s team of enrollment marketing experts took a look at seven of the top 20 fastest-growing occupations, according to BLS and performed a high-level program analysis for each one. See what we found.

Dominate Search Results at Every Step in The Prospective Student Journey
Many clients ask us whether they should focus on branded terms or non-brand terms when developing their SEM strategy. Find out how we answered.