Category: Best Practices
Key Performance Indicators in Higher Ed Marketing
Which higher education marketing KPIs should your institution be focused on? Learn how to get optimal return on investment.
The Enrollment Marketer’s Guide to a Winning Value Proposition
Uncovering a winning value proposition for your program requires drilling down on each unique differentiator. Get started with our value proposition worksheet.
Exploring What Makes a School Unique, and How It Can Increase Student Enrollment
Discover how creating a clear identity and narrative can help your school develop strategies to increase student enrollment. Explore what makes a school unique.
The Importance of Organic Content in Higher Ed Marketing Strategies
Discover the power of organic content and how to create valuable, shareable content that boosts your institution's visibility and generates traffic.
How Community Colleges Are Leading Innovation
Community colleges are seeing positive enrollment growth for the first time in years. Learn about the leading innovations that are beginning to make an impact.
The 4 E’s of Enrollment Management
Creating a clear path toward enrollment is a challenge in today’s competitive higher ed environment. Focus on the 4 E’s of enrollment management.
The Problem With Mass Personalization in Higher Ed Marketing
What’s the problem with mass personalization in higher ed marketing? Learn how to take personalization to a higher level with Archer thought leader Angie Mohr.
Engaging Marketing Professionals for Degree Program Launch Success
Including higher ed marketing leadership in the program development process from day one will ensure your institution is positioned to meet or exceed short-term benchmarks and achieve sustainable enrollment growth for years to come.
How to Increase Student Retention Through the Admissions Process
The student journey from application to enrollment and, ultimately, graduation is a long one, with setbacks and turn offs along the way that can threaten student retention. In today’s challenging enrollment environment, colleges and universities that miss or mishandle opportunities to connect, engage, and support prospective students along their journey risk losing them.
UX 101: Centering the Student in Your Engagement Strategy
Uncover the key to building an effective user experience (UX) on your university website. Center your prospective student and boost enrollment with these tools.
Understanding and Engaging Nontraditional Students in the Higher Ed Market
Gain a full understanding of who nontraditional students are, and discover how to show up effectively for them in your enrollment marketing efforts this year.
How To Capture And Keep The Attention Of Today’s Prospective Students: Attention Retention, Episode 6
Together with our friends at Enrollify, Archer Education is bringing you a podcast about attracting and retaining the modern, adult learner. Listen in every other Tuesday this summer for Attention Retention: a six-part series with Angie Mohr, Clayton Dean, and Zach Busekrus.