# How to Market an Online Graduate Program: Building the Foundation to Ensure Success

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**Author:** Archer Education
**Published:** September 11, 2023
**Updated:** February 4, 2025

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## Listen now: Your go-to-market strategy for new, **online graduate programs**  
  
 Listen in to our newest higher ed podcast series with our friends at Enrollify: How to Market an Online Graduate Program. In this special, 4-part series we’ll unpack the essential strategies for designing a marketing strategy for a new, online graduate program. With each episode, we’ll examine a different year of the marketing cycle and how to grow your program enrollments.  
  
 To start the series, the group covers the key differences between marketing in-person graduate programs and online graduate programs. **Spoiler:**  Schools that are successful in marketing online programs tailor their strategies to the online student experience. 
  
 In this episode, [Angie Mohr] (https://www.linkedin.com/in/angiemohr/)  and [John Goodwin] (https://www.linkedin.com/in/johncgoodwin/)  talk with Enrollify’s Zach Busekrus about:  
    
- Using paid social and search effectively    
- Balancing paid and organic efforts for long-term sustainability    
- Strategies for program launch, year one, and year two    
- A high-level look at how strategy changes post-launch    
- Positioning strategies to test    
- Leveraging institutional brand and faculty brands    
 Listen wherever you get your podcasts: [Apple Podcasts] (https://podcasts.apple.com/us/podcast/the-enrollify-podcast/id1480840540) , [Google Podcasts] (https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS91VGRiQWJkQg?sa=X&ved=0CAMQ4aUDahgKEwiw2sfoz9nzAhUAAAAAHQAAAAAQyAI) , [Spotify] (https://open.spotify.com/episode/2CeEee0spG1YZDskFmj4iL?si=631c7263a76e4745) .  
  
 ## Everything you need, nothing you don’t.