# The Future of Recruitment is Niche: Attention Retention, Episode 2
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**Author:** Archer Education
**Published:** July 5, 2022
**Updated:** July 16, 2025
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## Listen Now: Attention Retention, Episode 2
Together with our friends at Enrollify, Archer Education is bringing you a podcast about attracting and retaining the modern, adult learner. Listen in every other Tuesday this summer for **[Attention Retention] (https://www.enrollify.org/attention-retention) :** a six-part series with Angie Mohr, Clayton Dean, and Zach Busekrus.
## Episode 2: The Future Of Recruitment Is Niche: **Reimagining Student Persona Development**
In this episode, Angie, Clayton, and Zach talk through the importance of researching and talking to niche audiences. Mass personalization doesn’t stand out in today’s market of hyper-personalized campaigns and advertisements.
**Inside this episode:**
- A new framework for student persona development — beyond demographics, here’s what it looks like to dig deep into niche psychographic profiling for student personas
- Why schools may need to focus on specific audiences to offer a clear, more compelling vision for success
- A look at successful, tailored marketing campaign from Archer partners
- Ideas for modern, targeted marketing and student recruitment campaigns
- How niche recruitment will enable an increase in quality attention and engagement
Stream **Attention Retention** wherever you listen to podcasts. [Subscribe] (https://podcasts.enrollify.org/the-enrollify-podcast/attention-retention-episode-1-higher-ed-has-a-product-problem-heres-how-to-fix-it?hsLang=en) to get a new episode every other Tuesday.
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## About **Attention Retention**
**Attention Retention** is a six-part podcast series focusing on attracting, enrolling, and retaining adult learners. This series features [Angie Mohr] (https://www.linkedin.com/in/angiemohr/) , SVP of Student Engagement, [Clayton Dean] (https://www.linkedin.com/in/claytondean14/) , SVP of Agency & Partnership Management, and [Zach Busekrus] (https://www.linkedin.com/in/zacharybusekrus/) from Enrollify. The group explores a new topic on each episode, including the current state of higher education, unique challenges and opportunities of non-traditional learners, how to compete and stand-out amongst national brands, and more.
Attention Retention is created in partnership with [Enrollify] (http://enrollify.org/) .
[Listen Now ] (https://podcasts.enrollify.org/the-enrollify-podcast/attention-retention-episode-2-the-future-of-recruitment-is-niche-reimagining-student-persona-development-in-2022)