# Watch: Reaching Adult Learners: How LinkedIn and Archer Unlocked Actionable ROI

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**Author:** Archer Education
**Published:** February 18, 2025
**Updated:** July 16, 2025

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## Reaching Adult Learners: How LinkedIn and Archer Unlocked Actionable ROI 
  
 Enrollment marketing experts from Archer Education and LinkedIn share how we unlocked a deeper understanding of enrollment marketing data to achieve full-funnel success.  
  
 You'll learn:  
    
- Turning data into actionable insights to optimize campaigns and maximize ROI It’s not just about having data, it’s about what you do with it.    
- How LinkedIn drove 4x more enrollments beyond last-click attribution    
- Building a demand generation engine that fuels sustainable growth   
  
 
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