# Watch: Reaching Adult Learners: How LinkedIn and Archer Unlocked Actionable ROI
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**Featured Image:**
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**Author:** Archer Education
**Published:** February 18, 2025
**Updated:** July 16, 2025
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## Reaching Adult Learners: How LinkedIn and Archer Unlocked Actionable ROI
Enrollment marketing experts from Archer Education and LinkedIn share how we unlocked a deeper understanding of enrollment marketing data to achieve full-funnel success.
You'll learn:
- Turning data into actionable insights to optimize campaigns and maximize ROI It’s not just about having data, it’s about what you do with it.
- How LinkedIn drove 4x more enrollments beyond last-click attribution
- Building a demand generation engine that fuels sustainable growth
## Watch on-demand, anytime: