# Audience Targeting

**Author:** Kate Blosser
**Published:** June 12, 2025
**Updated:** July 10, 2025

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## **Enrollment Growth with Smarter Audience Targeting**  
  
 Audience targeting leverages Archer’s proprietary database of over 20 million high-intent education seekers. Using a performance-based model with a guaranteed cost-per-lead, this strategy allows marketing teams to maximize their budgets and benefit from branded impressions at no additional cost.
 
  
 ## **Why It Matters in Your Online Enrollment Strategy**  
  
 **The Challenge**  
    
- Marketing teams spend their budgets on broad or mismatched audiences.    
- Institutions struggle to identify high-intent prospective students at the right stage of their student journey.    
- Campaigns target traditional demographic markets and miss key behavioral signals that indicate interest and intent.    
- Efforts bring in low-quality leads, at a high acquisition cost, that fail to convert.    
 **Who Needs Audience Targeting? **  
    
- Institutions looking to expand enrollment.    
- Enrollment teams who want to work on high-intent student inquiries.    
- Marketing teams looking to optimize ad spend and conversion rates.    
 ## **How Archer's Audience Targeting Works**  
  
 Audience targeting is rooted in data and behavior analysis. Using our proprietary audience of prospective students, we reach the right students using:  
    
- Behavior and intent-based targeting    
- Advanced segmentation and multi-channel campaigns    
- Dynamic personalization and retargeting    
 ## **Better Leads, Smarter Spend, Stronger Outcomes**  
  
 Audience Targeting allows you to: 
    
- Improve inquiry quality by reaching high-intent prospective students.    
- Reduce cost-per-inquiry by eliminating wasted spend on low-intent leads.    
- Enhance personalization and engagement through targeting.    
- Optimize conversion rates by serving the right students the right message.    
- Enjoy a fixed CPL model that offers branded impressions at no cost.