Enrollment Growth with Smarter Audience Targeting
Audience targeting leverages Archer’s proprietary database of over 20 million high-intent education seekers. Using a performance-based model with a guaranteed cost-per-lead, this strategy allows marketing teams to maximize their budgets and benefit from branded impressions at no additional cost.
Why It Matters in Your Online Enrollment Strategy
The Challenge
- Marketing teams spend their budgets on broad or mismatched audiences.
- Institutions struggle to identify high-intent prospective students at the right stage of their student journey.
- Campaigns target traditional demographic markets and miss key behavioral signals that indicate interest and intent.
- Efforts bring in low-quality leads, at a high acquisition cost, that fail to convert.
Who Needs Audience Targeting?
- Institutions looking to expand enrollment.
- Enrollment teams who want to work on high-intent student inquiries.
- Marketing teams looking to optimize ad spend and conversion rates.
How Archer’s Audience Targeting Works
Audience targeting is rooted in data and behavior analysis. Using our proprietary audience of prospective students, we reach the right students using:
- Behavior and intent-based targeting
- Advanced segmentation and multi-channel campaigns
- Dynamic personalization and retargeting
Better Leads, Smarter Spend, Stronger Outcomes
Audience Targeting allows you to:
- Improve inquiry quality by reaching high-intent prospective students.
- Reduce cost-per-inquiry by eliminating wasted spend on low-intent leads.
- Enhance personalization and engagement through targeting.
- Optimize conversion rates by serving the right students the right message.
- Enjoy a fixed CPL model that offers branded impressions at no cost.
