2022 Digital PR Strategies, Examples and Functions
As we move into 2020, public relations will only become more digital. Find out how to implement the perfect digital PR strategy.
Understanding and Engaging Nontraditional Students in the Higher Ed Market
Gain a full understanding of who nontraditional students are, and discover how to show up effectively for them in your enrollment marketing efforts this year.
Takeaways for Higher Education Public Relations Professionals
Digital PR is an effective marketing tactic that increases program visibility & engages prospective students. Check out our top 10 takeaways for higher ed PR professionals.
Chatbots in Higher Education and the Future of Communication
Chatbots are a popular tool for higher education marketers and admissions members to help students navigate universities.
Google Search Trends in Higher Education
How to Use Search Terms to Boost Alternative Education Programs The only constant society has experienced in the last couple of years is change. Education? Changing. Workplaces? Changing. Our culture as a whole? Changing. With all these shifts, there’s good news and bad news for the higher education market. The Bad News: Enrollments are dropping.
Macro Marketing Themes for Micro Education Programs
How Institutions Can Make Certificates and Short Programs Feasible Amid Rising Costs While traditional degrees are still king, today’s students are making major changes in how they approach their education. As employers increasingly drop college degree requirements for new hires in favor of skills, more students are leaning toward certificate programs, bootcamps, and other non-degree
How To Capture And Keep The Attention Of Today’s Prospective Students: Attention Retention, Episode 6
Together with our friends at Enrollify, Archer Education is bringing you a podcast about attracting and retaining the modern, adult learner. Listen in every other Tuesday this summer for Attention Retention: a six-part series with Angie Mohr, Clayton Dean, and Zach Busekrus.
How Marketing & Enrollment Automation Empower Connection: Attention Retention, Episode 5
Together with our friends at Enrollify, Archer Education is bringing you a podcast about attracting and retaining the modern, adult learner. Listen in every other Tuesday this summer for Attention Retention: a six-part series with Angie Mohr, Clayton Dean, and Zach Busekrus.
How to Compete in a Market When Your School Doesn’t Have a National Brand: Attention Retention, Episode 4
Together with our friends at Enrollify, Archer Education is bringing you a podcast about attracting and retaining the modern, adult learner. Listen in every other Tuesday this summer for Attention Retention: a six-part series with Angie Mohr, Clayton Dean, and Zach Busekrus.
Characteristics of Adult Learners and How to Engage Them
Adult learners aren’t your average student. These nontraditional prospects require creativity when you’re designing strategies to reach and engage them.
How to Attract, Enroll & Retain Adult Learners: Attention Retention, Episode 3
Together with our friends at Enrollify, Archer Education is bringing you a podcast about attracting and retaining the modern, adult learner. Listen in every other Tuesday this summer for Attention Retention: a six-part series with Angie Mohr, Clayton Dean, and Zach Busekrus.
6 Higher Education SEO Strategies for 2022
Reach prospective students on their college enrollment journeys using these 6 higher education SEO tactics. Cut through the saturated market and be discovered.