17 Must-Attend & Virtual Higher Education Marketing Conferences for 2023-2024
Explore this year’s higher education marketing conferences for a chance to network and learn how to move your marketing and enrollment strategies forward.
How to Tailor Content to Nontraditional Students
A strong content strategy is essential for attracting nontraditional students to your institution’s website. Explore higher education content marketing ideas.
How to Market Bootcamps and Other Nontraditional Programs
Did you know there are key differences between how to market traditional degree programs and how to market bootcamps and other alternative education programs?
UX 101: Centering the Student in Your Engagement Strategy
Uncover the key to building an effective user experience (UX) on your university website. Center your prospective student and boost enrollment with these tools.
2023 Digital PR Strategies, Examples and Functions
Digital public relations raises brand awareness and promotes faculty expertise. Learn how to craft a robust digital PR strategy that produces results.
Understanding and Engaging Nontraditional Students in the Higher Ed Market
Gain a full understanding of who nontraditional students are, and discover how to show up effectively for them in your enrollment marketing efforts this year.
Takeaways for Higher Education Public Relations Professionals
Don’t underestimate the power of faculty in building effective higher education public relations strategies. Discover the role of PR in higher education.
Higher Education Analytics: 4 Ways Universities Can Analyze Enrollment Data
Looking to apply higher education analytics to harness insights from your enrollment data? Use these tactics to optimize your enrollment strategy today.
Chatbots in Higher Education and the Future of Communication
Higher-ed marketers should consider chatbots for university enrollment support when looking to optimize customer service experiences for prospective students.
Google Search Trends in Higher Education
How to Use Search Terms to Boost Alternative Education Programs The only constant society has experienced in the last couple of years is change. Education? Changing. Workplaces? Changing. Our culture as a whole? Changing. With all these shifts, there’s good news and bad news for the higher education market. The Bad News: Enrollments are dropping.
Macro Marketing Themes for Micro Education Programs
How Institutions Can Make Certificates and Short Programs Feasible Amid Rising Costs While traditional degrees are still king, today’s students are making major changes in how they approach their education. As employers increasingly drop college degree requirements for new hires in favor of skills, more students are leaning toward certificate programs, bootcamps, and other non-degree
How To Capture And Keep The Attention Of Today’s Prospective Students: Attention Retention, Episode 6
Together with our friends at Enrollify, Archer Education is bringing you a podcast about attracting and retaining the modern, adult learner. Listen in every other Tuesday this summer for Attention Retention: a six-part series with Angie Mohr, Clayton Dean, and Zach Busekrus.