Category: Higher Education News
Google Analytics for Higher Education: Navigating the GA 4 Upgrade
GA4 comes with several improvements and changes. Learn about Google Analytics for higher education and how to get the most out of the platform upgrade.
Student Engagement: Why Asking the Right Questions Is Key
Looking to increase student engagement? Among student engagement strategies, asking students questions is one simple way to personalize their experience.
4 Higher-Ed Enrollment Trends Impacting Private Institutions in 2022
Enrollment trends in the higher-ed market are having a strong impact on private nonprofits. Explore what institutions can do to increase student engagement.
Top Six Takeaways From CHLOE 6 and What They Mean for Your Institution
As higher education emerges from the throes of the pandemic, read how online leaders are taking stock of COVID 19’s impact on the future of online learning.
Omnichannel Lead Nurturing: Raising the Bar in Personalization, Engagement, and Conversion
Learn how an omnichannel lead nurturing approach using SMS and email deliver a personalized student journey, from inquiry to enrollment through graduation.
Archer Education Announces Strategic Partnership With Verity IQ
Archer Education and Verity IQ today announced a partnership designed to simplify communications and record management across the entire higher education student life-cycle.
How to Launch an Online Degree Program
Struggling to adjust to online learning? Three industry leaders come together to give universities a complete guide to transitioning to online programs.
How Does U.S. News Rank Colleges?
U.S. News & World Report released its first list of annual college rankings in 1983. Since then, prospective students (and their parents) have used the rankings as a guide for where to consider going to school. While the rankings can be a valuable tool, they’re also quite controversial in that they tend to favor prestigious schools where the student populations largely come from white, affluent families.
Do Employers Take Online College Degrees Seriously? 7 Employers Tell All
As the COVID-19 pandemic disrupts higher ed, many students head to an online learning environment, prompting the question: do employers take online degrees seriously?
Chatbots in Higher Education and the Future of Communication
Chatbots are a popular tool for higher education marketers and admissions members to help students navigate universities.
Circa Interactive Honored on the Inc. 5000 List for the 3rd Straight Year
Circa Interactive was honored on the Inc. 5000 list as #1506 fastest growing company in the US in 2020.
How Higher Education Marketers are Navigating COVID-19
Experts at Archer Education discuss the most important aspects to consider during the COVID-19 crisis.