Category: Higher Education News
AI in Content Marketing: How Artificial Intelligence Is Transforming Higher Ed Marketing
Discover how AI is being used in higher ed content marketing, and explore strategies to maximize its value and avoid pitfalls.
Archer Education Achieves SOC 2 Compliance
Archer Education is proud to announce the receipt of a clean System and Organization Controls (SOC) 2, Type 1 attestation report. This milestone is the culmination of an intensive third-party auditor's assessment of the company’s internal controls in alignment with the AICPA, Trust Services Criteria for Security and Confidentiality.
Exploring What Makes a School Unique, and How It Can Increase Student Enrollment
Discover how creating a clear identity and narrative can help your school develop strategies to increase student enrollment. Explore what makes a school unique.
How Community Colleges Are Leading Innovation
Community colleges are seeing positive enrollment growth for the first time in years. Learn about the leading innovations that are beginning to make an impact.
How Does U.S. News Rank Colleges?
Have you ever wondered how U.S. News ranks colleges? Read through our guide for a better understanding of the U.S. News college rankings methodology.
17 Must-Attend & Virtual Higher Education Marketing Conferences for 2023-2024
Explore this year’s higher education marketing conferences for a chance to network and learn how to move your marketing and enrollment strategies forward.
Chatbots in Higher Education and the Future of Communication
Higher-ed marketers should consider chatbots for university enrollment support when looking to optimize customer service experiences for prospective students.
Google Analytics for Higher Education: Navigating the GA 4 Upgrade
GA4 comes with several improvements and changes. Learn about Google Analytics for higher education and how to get the most out of the platform upgrade.
Student Engagement: Why Asking the Right Questions Is Key
Looking to increase student engagement? Among student engagement strategies, asking students questions is one simple way to personalize their experience.
4 Higher-Ed Enrollment Trends Impacting Private Institutions in 2022
Enrollment trends in the higher-ed market are having a strong impact on private nonprofits. Explore what institutions can do to increase student engagement.
Top Six Takeaways From CHLOE 6 and What They Mean for Your Institution
As higher education emerges from the throes of the pandemic, read how online leaders are taking stock of COVID 19’s impact on the future of online learning.
Omnichannel Lead Nurturing: Raising the Bar in Personalization, Engagement, and Conversion
Learn how an omnichannel lead nurturing approach using SMS and email deliver a personalized student journey, from inquiry to enrollment through graduation.