Marketing

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Marketing Education Is Unique

Archer offers comprehensive, full-lifecycle enrollment marketing services for higher education institutions. Our data-driven, outcomes-focused approach can help you find and engage with the right prospects — so you attract, enroll, and retain successful students.

Expertise in launching and scaling high-quality, sustainable degree, boot camp, certification, and short-format programs

Personalized approach to enrollment marketing that results in higher engagement and mission-aligned students who are more likely to persist

Tech-enabled marketing services designed to drive efficiency and reduce costs

What We Do

Audience Intelligence

We help you deepen your understanding of your audience to develop a cohesive, engaging, and differentiated marketing strategy.

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Content Marketing

We craft blogs, faculty and student profiles, infographics, videos, and social media content that can help you guide prospective students from awareness to enrollment.

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Creative and Brand Strategy

We build brands, creative, and messaging to help you stand out from the competition and form meaningful connections with your current and prospective students.

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CRO & UX

Optimizing key touchpoints in the student journey and improving the student experience can help build relationships with prospects and nurture them toward conversion.

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Digital PR

Through high-level media placements, we generate exposure, improve organic visibility, and reinforce the credibility of your program and faculty members.

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Paid Advertising

We utilize innovative, data-driven strategies and tactics to ensure your marketing dollars are put to work in the most effective way possible.

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Performance Marketing Lead Generation

Our proprietary predictive modeling technology helps you optimize campaign performance and marketing budgets to attract prospects who are more likely to convert.

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SEO

We develop highly targeted organic growth strategies to expand search engine visibility, widen your enrollment funnel, and connect you with more of the right students.

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Social Media

We use the latest organic social strategies to tell your story in a way that resonates with students and keeps them coming back.

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Video

Effective, compelling videos can be a powerful tool for expanding your brand awareness, telling your unique story, and reducing conversion costs.

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Call Us: 310-574-2243