A Proprietary Audience Built for Adult Learner Enrollment
Most higher ed targeting starts with broad demographics, platform-defined interests, and generic learner profiles. Archer starts with something different: a proprietary audience of adult learners built specifically for higher education and available only through Archer.
We use that audience to build exclusive, high-intent inquiries on a performance basis. Decades of campaign data across thousands of online programs help us identify which audience segments are most likely to progress from inquiry to enrollment.
Archer is able to provide templated, institution-branded creative and landing pages, giving partners a faster path to launch without building assets from scratch.
The result is a ready to activate audience, exclusive inquiries, and a pricing model tied to institutional KPIs.
Services
Proprietary Audience Development
Enrollment-focused audiences built from Archer’s cross program performance data, matched to your programs and markets.
Program-Level Audiences
Each program gets it’s own audience model, not a persona stretched across an entire portfolio.
Channel Activation & Lookalike Modeling
Audiences are deployed and tested across paid channels with lookalikes evolving as conversion data grows.
Measured by Enrollments
We go a step further and track performance based on applications, enrollments, and starts – not just cost per inquiry.
How it Works
Discovery
We analyze your programs, current audiences, conversion data, and gaps between inquiry volume and enrollments.
Strategy
Program-level audience definitions, channel activation plans, and a measurement plan that tracks audience performance to enrolled students, not just leads.
Execution
Audiences are built, activated, and tested across paid media channels. Performance data feeds back into the audience model, scaling high-converting leads and cutting underperformers while lookalikes evolve as the data grows.
Ready to get started? Schedule a strategic planning session.
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