Make online growth decisions with better data.
Growing online enrollment is increasingly expensive and competitive. Institutions are competing for adult learners who have more options than ever, while marketing costs continue to rise.
For higher ed leaders, this makes it difficult to plan for growth: How much enrollment growth is realistic? How much will it cost to get there? Which programs have the greatest opportunity to grow?
Setting targets too low can mean missed enrollments and revenue. Setting them too high leads to wasted budget and unrealistic expectations.
Archer’s proprietary Market Potential Analysis (MPA) helps you make decisions with greater confidence. Built from 20 years of data and higher ed experience, the formula uses institutional market, program, and enrollment data. The MPA estimates your online growth potential, identifies where to invest, and helps you set realistic, sustainable goals.
The Four Questions to Guide Your Online Growth Strategy
How strong is your online brand?
We look at how visible your institution and programs are in traditional and AI-powered search, how well you’re reaching prospective students, and how your cost per enrollment compares to similar institutions.
Where are you losing potential enrollments?
We analyze your funnel from inquiry to start to persistence, measure conversion efficiency, and model growth using benchmark data from similar institutions.
Which programs have the most growth potential?
We evaluate market demand, competition, and online program-level opportunity to identify where growth is viable and sustainable, and where a different strategy may be needed.
What do your next five years look like?
We build five-year enrollment and revenue projections with different growth scenarios, including the investment levels and cost-per-enrollment needed to reach each scenario.
How the Market Potential Analysis Works
The MPA is designed to give your team useful insights quickly. We’ve taken a process that used to take months and made it easy.
- Share a simple data snapshot. Applications, enrollments, marketing spend, program mix, and revenue. Your data doesn’t have to be perfect to get started.
- We model your growth opportunity. Our team combines your data with market research and Archer’s proprietary enrollment and marketing benchmarks from more than 200 partner institutions.
- Review your findings. The Archer team will walk you through enrollment opportunities, five-year growth scenarios, investment levels, and the assumptions behind each. You’ll walk away with a plan ready for leadership and board discussions.
- Put your findings to work. The analysis is yours to keep and use however you choose, whether that’s with your own team, an existing partner, or Archer.
Want a quick read on growth potential? Start here.
Not ready for a full analysis yet? Our Market Potential Calculator gives you an instant, self-service tool to estimate your online growth potential. Enter a few numbers and see what’s possible in under five minutes, no meeting required.
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