Conversion Rate Optimization and User Experience
Make the Most of Your Leads
This Is Your Chance to Connect With Students
Many marketing agencies implement paid media or SEO campaigns without using a critical foundation of digital strategy — conversion rate optimization (CRO).
CRO provides value to the enrollment marketing and recruitment processes by optimizing the full life cycle of a prospective student’s journey — from relevant audience targeting (personas) and awareness (ads) to research (user experience) and enrollment (conversion).
UX builds on this foundation by ensuring each of your brand touchpoints is intuitive, easy to navigate, and highly relevant to prospective students. Simply put, the easier it is to navigate the enrollment process, the more likely it is for a prospective student to enroll.
Knowing where the opportunities are and when to maximize them, we can help you build relationships with prospective students and nurture them toward conversion.
At Archer, we provide a comprehensive conversion strategy from the start in order to meet your enrollment end goals. Implementing an effective CRO strategy from the beginning may benefit your organization with:
How It Works
Archer’s CRO and testing team can provide several services to meet your needs. Through a comprehensive CRO and testing strategy or a la carte CRO services, we elevate your enrollment marketing and recruitment strategy.
Comprehensive CRO and Testing Strategy
We provide comprehensive audit, analysis, and optimizations for every touchpoint between your marketing strategy and prospective students.
CRO Audit and Recommendations
Our CRO experts analyze your current conversion and user experience. We look at both quantitative and qualitative data to understand the full performance picture.
A/B or Multivariate Testing
We can apply an industry-leading CRO and testing framework to determine what elements and factors should be used for running A/B experiments.
Through usability testing, we help you better understand your site visitors and make important optimizations to improve enrollment.
Testing Setup and Implementation
Our CRO experts can explore various testing platforms (Google Optimize, Unbounce, etc.) to optimize your institution’s marketing experience.
Over a dozen institutions have utilized our CRO and testing services to generate more qualified leads, applications, and new students at lower costs.
We’ve helped our university partners increase conversion rates by an average of 25 to 75% in the short run and by over 100% in the long run.
Call Us: 310-574-2243