Category: Social Media Marketing
How to Build a University Social Media Strategy
Need to build a university social media strategy for your higher ed institution? Follow these five steps to create a brand presence that breeds success.
Three Tests to Improve Your Enrollment Marketing ROI, Starting Now
This is an exciting time for digital marketing. The platforms, technologies, and analytics available to marketers have never been more plentiful, and the ways in which your prospects respond to their usage is changing every day. At the same time, more and more brands are understanding the importance of digital marketing. The result is continually
Four Simple But Effective Strategies to Engage Prospective Students on Facebook and Instagram
Social media has been a mainstay of your student recruitment strategy for years now, and that isn’t going to change: Facebook and Instagram in particular are still extremely effective recruitment platforms for savvy colleges and universities. The tactics you implemented a few years ago, however, won’t continue producing the results you need. Today, your social
From Data to Actionable Intelligence: 5 Ways to Utilize Data in Your Enrollment Marketing Plan
Data is an enrollment marketer's number one weapon. But with so many marketing choices to make in today's digital landscape, it’s tough to know how to put your data to work in the most effective ways possible.
Case Study: Social Audience Targeting Helps Drive Enrollment for Trinity Law School
When our partnership with Trinity Law School began, we implemented a Social Audience Targeting campaign that has seen positive results and presented an opportunity to help identify and market new tracks of specialization within the program.