Category: Digital Marketing
The Problem With Mass Personalization in Higher Ed Marketing
What’s the problem with mass personalization in higher ed marketing? Learn how to take personalization to a higher level with Archer thought leader Angie Mohr.
Engaging Marketing Professionals for Degree Program Launch Success
Including higher ed marketing leadership in the program development process from day one will ensure your institution is positioned to meet or exceed short-term benchmarks and achieve sustainable enrollment growth for years to come.
How to Market Bootcamps and Other Nontraditional Programs
Did you know there are key differences between how to market traditional degree programs and how to market bootcamps and other alternative education programs?
Google Search Trends in Higher Education
How to Use Search Terms to Boost Alternative Education Programs The only constant society has experienced in the last couple of years is change. Education? Changing. Workplaces? Changing. Our culture as a whole? Changing. With all these shifts, there’s good news and bad news for the higher education market. The Bad News: Enrollments are dropping.
Characteristics of Adult Learners and How to Engage Them
Adult learners aren’t your average student. These nontraditional prospects require creativity when you’re designing strategies to reach and engage them.
Launching Your Higher-Ed Program Website: A Student-First Guide to Site Building
Build a website that drives traffic to your online degree program by putting students first. Learn more about how to make a successful website in higher ed.
Adapting to the Shift: Student Enrollment Mindset
Savvy prospective students have higher expectations for information gathering ahead of investing in a program or certificate. Higher education marketers can benefit from changing their approach to enrollment marketing.
Is Email Marketing Still Relevant in Higher Ed?
Email marketing strategies still have a place in today’s digital landscape. Find out how to activate a strong and effective email marketing strategy.
3 College Recruitment Strategies to Help Attract Students
College recruitment strategies have had to adapt rapidly in the past two years. Attracting students requires a completely different approach with today’s always-on digital audience and fewer geographical constraints for online program enrollment.
How to Market to College Students: Attracting Prospective Students With Your Website
Understanding how to market to college students isn’t brain surgery, but it does require a deep understanding of what prospective students are looking for. Keep in mind that today’s college-bound students may be the most cost-conscious, practical, and savvy consumers you’ve ever courted.
Creative Ways to Increase College Enrollment at Your Institution
Learn why higher education institutions should start utilizing new technologies to attract prospective students attention and stand out from competitors.
How Higher Education Marketers are Navigating COVID-19
Experts at Archer Education discuss the most important aspects to consider during the COVID-19 crisis.