Category: Digital Marketing
Recruiting Students Into Your University’s Online Program
Recruiting students into your higher education institution can feel like a major undertaking, but it doesn't have to be. Let us show you the ropes.
Building an Impactful Brand Voice
The online higher ed market is oversaturated. How can you stand out? Learn how to build an impactful university brand voice that resonates with your audience.
How to Build a University Social Media Strategy
Need to build a university social media strategy for your higher ed institution? Follow these five steps to create a brand presence that breeds success.
Increase College Enrollment With These 10 Creative and Effective Strategies
Our proven strategies can help your higher ed institution learn how to increase college enrollment numbers in creative ways.
Higher Ed Email Campaigns: How to Create Emails Students Want to Read
Email campaigns are an important part of higher ed marketing strategies. Explore email campaign ideas and tips on how to write a great email.
The Power of Student Testimonials
Student testimonials add SEO value to your websites and authenticity to your advertising. Get started creating student profiles today with these tips.
Enrollment Strategies and the Evolving Expectations of Students in 2024
Explore how universities are adapting to the evolving expectations of students in 2024 by using innovative enrollment strategies.
Community College Enrollment: Reducing Inefficiencies in Onboarding
Interested in how your community college enrollment team can streamline its processes and reach more students? Explore strategies for better onboarding.
The Art of Persuasion and Personas in Enrollment Marketing
Discover how to harness persuasion and personas in your enrollment marketing efforts. Learn practical strategies to connect to and convert prospective students.
AI in Content Marketing: How Artificial Intelligence Is Transforming Higher Ed Marketing
Discover how AI is being used in higher ed content marketing, and explore strategies to maximize its value and avoid pitfalls.
The Future of Partnership Is Capacity Building
Looking for a sustainable, customized way to enable capacity building at your higher education institution? The right partner can make all the difference.
How to Market an Online Graduate Program: Building the Foundation to Ensure Success
In this special, 4-part podcast series we'll unpack the essential strategies for designing a marketing strategy for a new, online graduate program. With each episode, we'll examine a different year of the marketing cycle and how to grow your program enrollments.