Category: Digital Marketing
Did you know there are key differences between how to market traditional degree programs and how to market bootcamps and other alternative education programs?
How to Use Search Terms to Boost Alternative Education Programs The only constant society has experienced in the last couple of years is change. Education? Changing. Workplaces? Changing. Our culture as a whole? Changing. With all these shifts, there’s good news and bad news for the higher education market. The Bad News: Enrollments are dropping.
Adult learners aren’t your average student. These nontraditional prospects require creativity when you’re designing strategies to reach and engage them.
Build a website that drives traffic to your online degree program by putting students first. Learn more about how to make a successful website in higher ed.
College recruitment strategies have had to adapt rapidly in the past two years. Attracting students requires a completely different approach with today’s always-on digital audience and fewer geographical constraints for online program enrollment.
Understanding how to market to college students isn’t brain surgery, but it does require a deep understanding of what prospective students are looking for. Keep in mind that today’s college-bound students may be the most cost-conscious, practical, and savvy consumers you’ve ever courted.
Learn why higher education institutions should start utilizing new technologies to attract prospective students attention and stand out from competitors.
Experts at Archer Education discuss the most important aspects to consider during the COVID-19 crisis.
Archer’s team of enrollment marketing experts took a look at seven of the top 20 fastest-growing occupations, according to BLS and performed a high-level program analysis for each one. See what we found.
Based on data from a recent report from Google, it appears that although enrollment is still down, interest in higher education is actually trending in the opposite direction. The first and second quarters of 2019 marked the periods of largest growth in Edu searches since the first quarter of 2017.