Category: Digital Marketing
Google Search Trends in Higher Education
How to Use Search Terms to Boost Alternative Education Programs The only constant society has experienced in the last couple of years is change. Education? Changing. Workplaces? Changing. Our culture as a whole? Changing. With all these shifts, there’s good news and bad news for the higher education market. The Bad News: Enrollments are dropping.
Characteristics of Adult Learners and How to Engage Them
Adult learners aren’t your average student. These nontraditional prospects require creativity when you’re designing strategies to reach and engage them.
Launching Your Higher-Ed Program Website: A Student-First Guide to Site Building
Build a website that drives traffic to your online degree program by putting students first. Learn more about how to make a successful website in higher ed.
Adapting to the Shift: Student Enrollment Mindset
Savvy prospective students have higher expectations for information gathering ahead of investing in a program or certificate. Higher education marketers can benefit from changing their approach to enrollment marketing.
Is Email Marketing Still Relevant in Higher Ed?
Email marketing strategies still have a place in today’s digital landscape. Find out how to activate a strong and effective email marketing strategy.
3 College Recruitment Strategies to Help Attract Students
College recruitment strategies have had to adapt rapidly in the past two years. Attracting students requires a completely different approach with today’s always-on digital audience and fewer geographical constraints for online program enrollment.
How to Market to College Students: Attracting Prospective Students With Your Website
Understanding how to market to college students isn’t brain surgery, but it does require a deep understanding of what prospective students are looking for. Keep in mind that today’s college-bound students may be the most cost-conscious, practical, and savvy consumers you’ve ever courted.
Creative Ways to Increase College Enrollment at Your Institution
Learn why higher education institutions should start utilizing new technologies to attract prospective students attention and stand out from competitors.
How Higher Education Marketers are Navigating COVID-19
Experts at Archer Education discuss the most important aspects to consider during the COVID-19 crisis.
Should Your Institution Add These Seven Growing Programs?
Archer’s team of enrollment marketing experts took a look at seven of the top 20 fastest-growing occupations, according to BLS and performed a high-level program analysis for each one. See what we found.
New Data Suggests the Demand for Higher Ed Is Increasing
Based on data from a recent report from Google, it appears that although enrollment is still down, interest in higher education is actually trending in the opposite direction. The first and second quarters of 2019 marked the periods of largest growth in Edu searches since the first quarter of 2017.
The Enrollment Marketer’s Guide to a Winning Value Proposition
Download your free copy of Archer's value proposition worksheet - a step by step guide to discover what makes your institution stand out and add value for prospective students.