Category: Digital Marketing
How Admissions and Marketing Teams Can Collaborate More Effectively
Collaboration between admissions and marketing can help you develop an effective higher education marketing strategy.
College Recruitment Strategies and Ideas to Boost Enrollment
Dial in your college recruitment strategies and engage with students like never before. To boost enrollments, act fast before competitors take advantage.
New Program Strategy: Go Deep, Not Wide
If you’ve built a successful online adult degree program, it’s time to invest in what’s working by going deep into your specialized field.
Enrollment and Admissions Funnel: The Student Journey from Inquiry to Enrollment
Most universities fail to understand the connection between the enrollment funnel and the student journey. Learn each stage of the journey and why it matters.
Recruiting Students Into Your University’s Online Program
Recruiting students into your higher education institution can feel like a major undertaking, but it doesn't have to be. Let us show you the ropes.
Building an Impactful Brand Voice
The online higher ed market is oversaturated. How can you stand out? Learn how to build an impactful university brand voice that resonates with your audience.
How to Build a University Social Media Strategy
Need to build a university social media strategy for your higher ed institution? Follow these five steps to create a brand presence that breeds success.
Increase College Enrollment With These 10 Creative and Effective Strategies
Our proven strategies can help your higher ed institution learn how to increase college enrollment numbers in creative ways.
Higher Ed Email Campaigns: How to Create Emails Students Want to Read
Email campaigns are an important part of higher ed marketing strategies. Explore email campaign ideas and tips on how to write a great email.
The Power of Student Testimonials
Student testimonials add SEO value to your websites and authenticity to your advertising. Get started creating student profiles today with these tips.
Enrollment Strategies and the Evolving Expectations of Students in 2024
Explore how universities are adapting to the evolving expectations of students in 2024 by using innovative enrollment strategies.
Community College Enrollment: Reducing Inefficiencies in Onboarding
Interested in how your community college enrollment team can streamline its processes and reach more students? Explore strategies for better onboarding.