Category: Digital Marketing
Discover how to harness persuasion and personas in your enrollment marketing efforts. Learn practical strategies to connect to and convert prospective students.
Discover how AI is being used in higher ed content marketing, and explore strategies to maximize its value and avoid pitfalls.
In this special, 4-part podcast series we'll unpack the essential strategies for designing a marketing strategy for a new, online graduate program. With each episode, we'll examine a different year of the marketing cycle and how to grow your program enrollments.
See how you can drop your identity as a technology-challenged school and leverage technology to gain a competitive advantage over your competition.
Uncovering a winning value proposition for your program requires drilling down on each unique differentiator. Get started with our value proposition worksheet.
What’s the problem with mass personalization in higher ed marketing? Learn how to take personalization to a higher level with Archer thought leader Angie Mohr.
Including higher ed marketing leadership in the program development process from day one will ensure your institution is positioned to meet or exceed short-term benchmarks and achieve sustainable enrollment growth for years to come.
Did you know there are key differences between how to market traditional degree programs and how to market bootcamps and other alternative education programs?
How to Use Search Terms to Boost Alternative Education Programs The only constant society has experienced in the last couple of years is change. Education? Changing. Workplaces? Changing. Our culture as a whole? Changing. With all these shifts, there’s good news and bad news for the higher education market. The Bad News: Enrollments are dropping.
Adult learners aren’t your average student. These nontraditional prospects require creativity when you’re designing strategies to reach and engage them.