Category: Digital Marketing
The Art of Persuasion and Personas in Enrollment Marketing
Discover how to harness persuasion and personas in your enrollment marketing efforts. Learn practical strategies to connect to and convert prospective students.
AI in Content Marketing: How Artificial Intelligence Is Transforming Higher Ed Marketing
Discover how AI is being used in higher ed content marketing, and explore strategies to maximize its value and avoid pitfalls.
The Future of Partnership Is Capacity Building
Looking for a sustainable, customized way to enable capacity building at your higher education institution? The right partner can make all the difference.
How to Market an Online Graduate Program: Building the Foundation to Ensure Success
In this special, 4-part podcast series we'll unpack the essential strategies for designing a marketing strategy for a new, online graduate program. With each episode, we'll examine a different year of the marketing cycle and how to grow your program enrollments.
Digital Marketing Solutions for a Technology-Challenged School
See how you can drop your identity as a technology-challenged school and leverage technology to gain a competitive advantage over your competition.
Key Performance Indicators in Higher Ed Marketing
Which higher education marketing KPIs should your institution be focused on? Learn how to get optimal return on investment.
The Enrollment Marketer’s Guide to a Winning Value Proposition
Uncovering a winning value proposition for your program requires drilling down on each unique differentiator. Get started with our value proposition worksheet.
The Problem With Mass Personalization in Higher Ed Marketing
What’s the problem with mass personalization in higher ed marketing? Learn how to take personalization to a higher level with Archer thought leader Angie Mohr.
Engaging Marketing Professionals for Degree Program Launch Success
Including higher ed marketing leadership in the program development process from day one will ensure your institution is positioned to meet or exceed short-term benchmarks and achieve sustainable enrollment growth for years to come.
How to Market Bootcamps and Other Nontraditional Programs
Did you know there are key differences between how to market traditional degree programs and how to market bootcamps and other alternative education programs?
Google Search Trends in Higher Education
How to Use Search Terms to Boost Alternative Education Programs The only constant society has experienced in the last couple of years is change. Education? Changing. Workplaces? Changing. Our culture as a whole? Changing. With all these shifts, there’s good news and bad news for the higher education market. The Bad News: Enrollments are dropping.
Characteristics of Adult Learners and How to Engage Them
Adult learners aren’t your average student. These nontraditional prospects require creativity when you’re designing strategies to reach and engage them.