Category: Digital Marketing
College recruitment strategies have had to adapt rapidly in the past two years. Attracting students requires a completely different approach with today’s always-on digital audience and fewer geographical constraints for online program enrollment.
Understanding how to market to college students isn’t brain surgery, but it does require a deep understanding of what prospective students are looking for. Keep in mind that today’s college-bound students may be the most cost-conscious, practical, and savvy consumers you’ve ever courted.
Learn why higher education institutions should start utilizing new technologies to attract prospective students attention and stand out from competitors.
Experts at Archer Education discuss the most important aspects to consider during the COVID-19 crisis.
Archer’s team of enrollment marketing experts took a look at seven of the top 20 fastest-growing occupations, according to BLS and performed a high-level program analysis for each one. See what we found.
Based on data from a recent report from Google, it appears that although enrollment is still down, interest in higher education is actually trending in the opposite direction. The first and second quarters of 2019 marked the periods of largest growth in Edu searches since the first quarter of 2017.
Many clients ask us whether they should focus on branded terms or non-brand terms when developing their SEM strategy. Find out how we answered.
This is an exciting time for digital marketing. The platforms, technologies, and analytics available to marketers have never been more plentiful, and the ways in which your prospects respond to their usage is changing every day. At the same time, more and more brands are understanding the importance of digital marketing. The result is continually
Getting the right message to the right prospects at the right time is crucial to getting the right students enrolled. That means the amount of time your marketing team, whether they’re in-house or a partner agency, spends strategizing, crafting, and testing your messaging is significant. Imagine if there was a tool that helped them craft
Social media has been a mainstay of your student recruitment strategy for years now, and that isn’t going to change: Facebook and Instagram in particular are still extremely effective recruitment platforms for savvy colleges and universities. The tactics you implemented a few years ago, however, won’t continue producing the results you need. Today, your social
How can you tell if an agency truly wants to partner with you for long term success? Here’s a short list of basic questions to ask any agency in order to help you understand ...