Our Free Value Proposition Guide Will Help You Stand Out From the Crowd

How do you know what makes your school different from the rest? What is it about a prospective student that signals they’re the right fit for one of your programs? And, once you’ve identified a right-fit student, how do you convince them that your school can meet their needs better than any other school in a way they’ll understand and respond to? 

These aren’t easy questions to answer, and they’re even more difficult to answer concisely — say, in the three seconds your online video ads have to grab a prospective student’s attention. 

That’s where we come in. Archer’s enrollment and retention experts build winning value propositions for clients on a regular basis. Digging into what sets a school apart from its competition is one of our first priorities, and it requires a thoughtful approach. Choosing which institution to attend is a huge decision for prospective students, and without a memorable and differentiating value proposition, it’s difficult to get on their radar. 

A Successful Value Proposition Is One of Enrollment’s Biggest Challenges

Defining your institution’s value proposition — and, just as importantly, the individual value proposition of each of your programs — is possibly one of the most difficult aspects of enrollment marketing and student recruitment. However, it’s also one of the most critical. 

As competition between schools continues to grow, prospective students see the same information and supposed benefits from schools over and over again. To really stand out from the competition, you need to determine what makes your school different — starting with the broad advantages of the institution as a whole and working down to the smallest details of each individual program — and you need to be able to express those differences quickly and concisely. Figuring out what truly makes your institution and educational programs stand out will help you reach and engage those students who value what you have to offer. 

Download Our Winning Value Proposition Worksheet for Your Institution Today

So where do you start? And how do you differentiate your true value proposition from the benefits that your competition also offers? Archer can help you answer these questions and more. We’ve designed a free, downloadable worksheet that will help your institution establish a successful value proposition and core differentiators to reach and engage more right-fit students.

Download your free value proposition worksheet

Let Our Team at Archer Help Build Your Program’s Winning Value Proposition 

From marketing strategies to creative executions, your team has enough to worry about. Once you’ve filled out your value proposition worksheet, let our team help you finalize your institution’s value proposition and lay the foundation for virtually all your enrollment communications. Archer Education partners with accredited universities to help higher education marketers and chief operating officers accelerate their online learning growth and enrollment. If you’d like to learn more, contact our team and explore our tech-enabled marketing, enrollment, and retention services.