Downloadable Worksheet: Discover Your Winning Value Proposition

How do you know what makes your school different from the rest? What is it about a prospective student that signals they are the right fit for one of your programs? Once you’ve identified a right-fit student, how do you convince them that your school is different – better for their needs – in a way they’ll understand and connect to? These aren’t easy questions to answer, and they’re even more difficult to answer concisely – say, in the eight seconds your online display ads have to grab a prospective student’s attention. 

Defining your institution’s value proposition – and just as importantly, an individual value proposition for each of your programs – is possibly one of the most difficult aspects of enrollment marketing and student recruitment. However, it’s also one of the most critical. 

As competition between schools continues to grow, prospective students see the same information and supposed benefits from schools over and over again. To really stand out from the competition, you need to determine what makes your school different – starting with your holistic brand messaging and working down to the smallest details of each individual program – and you need to be able to express those differences quickly and concisely. Figuring out what truly makes your institution and education stand out will help you reach and engage those students that value what you have to offer. 

So where do you start? And how do you differentiate your true value proposition from the benefits that your competition offers, too? Archer can help you answer these questions and more. We’ve designed a free, downloadable worksheet that will help your institution establish its value proposition and core differentiators to reach and engage more right-fit students.