Posts By Angie Mohr
The Enrollment Marketer’s Guide to a Winning Value Proposition
Uncovering a winning value proposition for your program requires drilling down on each unique differentiator. Get started with our value proposition worksheet.
The Problem With Mass Personalization in Higher Ed Marketing
What’s the problem with mass personalization in higher ed marketing? Learn how to take personalization to a higher level with Archer thought leader Angie Mohr.
How Does U.S. News Rank Colleges?
Have you ever wondered how U.S. News ranks colleges? Read through our guide for a better understanding of the U.S. News college rankings methodology.
Understanding and Engaging Nontraditional Students in the Higher Ed Market
Gain a full understanding of who nontraditional students are, and discover how to show up effectively for them in your enrollment marketing efforts this year.
Launching Your Higher-Ed Program Website: A Student-First Guide to Site Building
Build a website that drives traffic to your online degree program by putting students first. Learn more about how to make a successful website in higher ed.
Is Email Marketing Still Relevant in Higher Ed?
Email marketing strategies still have a place in today’s digital landscape. Find out how to activate a strong and effective email marketing strategy.
3 College Recruitment Strategies to Help Attract Students
College recruitment strategies have had to adapt rapidly in the past two years. Attracting students requires a completely different approach with today’s always-on digital audience and fewer geographical constraints for online program enrollment.
How to Market to College Students: Attracting Prospective Students With Your Website
Understanding how to market to college students isn’t brain surgery, but it does require a deep understanding of what prospective students are looking for. Keep in mind that today’s college-bound students may be the most cost-conscious, practical, and savvy consumers you’ve ever courted.
Student Engagement: Why Asking the Right Questions Is Key
Looking to increase student engagement? Among student engagement strategies, asking students questions is one simple way to personalize their experience.
Top Six Takeaways From CHLOE 6 and What They Mean for Your Institution
As higher education emerges from the throes of the pandemic, read how online leaders are taking stock of COVID 19’s impact on the future of online learning.
CHLOE 6: Online Learning Leaders Adapt to a Post-Pandemic World
Online learning has gone mainstream in a way unimaginable only a few months ago. And as the Fall semester comes into focus, answers around what might happen in the Fall still remain unclear.
Should Your Institution Add These Seven Growing Programs?
Archer’s team of enrollment marketing experts took a look at seven of the top 20 fastest-growing occupations, according to BLS and performed a high-level program analysis for each one. See what we found.