Category: Best Practices
AI in Content Marketing: How Artificial Intelligence Is Transforming Higher Ed Marketing
Discover how AI is being used in higher ed content marketing, and explore strategies to maximize its value and avoid pitfalls.
Top Retention Strategies for Diverse Modern Learners
As student needs change, universities must adjust recruitment and retention strategies to make sure their messages resonate with a diverse student population.
The Future of Partnership Is Capacity Building
Looking for a sustainable, customized way to enable capacity building at your higher education institution? The right partner can make all the difference.
How to Market an Online Graduate Program: Building the Foundation to Ensure Success
In this special, 4-part podcast series we'll unpack the essential strategies for designing a marketing strategy for a new, online graduate program. With each episode, we'll examine a different year of the marketing cycle and how to grow your program enrollments.
Key Performance Indicators in Higher Ed Marketing
Which higher education marketing KPIs should your institution be focused on? Learn how to get optimal return on investment.
The Enrollment Marketer’s Guide to a Winning Value Proposition
Uncovering a winning value proposition for your program requires drilling down on each unique differentiator. Get started with our value proposition worksheet.
Exploring What Makes a School Unique, and How It Can Increase Student Enrollment
Discover how creating a clear identity and narrative can help your school develop strategies to increase student enrollment. Explore what makes a school unique.
The Importance of Organic Content in Higher Ed Marketing Strategies
Discover the power of organic content and how to create valuable, shareable content that boosts your institution's visibility and generates traffic.
How Community Colleges Are Leading Innovation
Community colleges are seeing positive enrollment growth for the first time in years. Learn about the leading innovations that are beginning to make an impact.
The 4 E’s of Enrollment Management
Creating a clear path toward enrollment is a challenge in today’s competitive higher ed environment. Focus on the 4 E’s of enrollment management.
The Problem With Mass Personalization in Higher Ed Marketing
What’s the problem with mass personalization in higher ed marketing? Learn how to take personalization to a higher level with Archer thought leader Angie Mohr.
Engaging Marketing Professionals for Degree Program Launch Success
Including higher ed marketing leadership in the program development process from day one will ensure your institution is positioned to meet or exceed short-term benchmarks and achieve sustainable enrollment growth for years to come.