Category: Best Practices
In this special, 4-part podcast series we'll unpack the essential strategies for designing a marketing strategy for a new, online graduate program. With each episode, we'll examine a different year of the marketing cycle and how to grow your program enrollments.
Uncovering a winning value proposition for your program requires drilling down on each unique differentiator. Get started with our value proposition worksheet.
Discover how creating a clear identity and narrative can help your school develop strategies to increase student enrollment. Explore what makes a school unique.
Discover the power of organic content and how to create valuable, shareable content that boosts your institution's visibility and generates traffic.
What’s the problem with mass personalization in higher ed marketing? Learn how to take personalization to a higher level with Archer thought leader Angie Mohr.
Including higher ed marketing leadership in the program development process from day one will ensure your institution is positioned to meet or exceed short-term benchmarks and achieve sustainable enrollment growth for years to come.
The student journey from application to enrollment and, ultimately, graduation is a long one, with setbacks and turn offs along the way that can threaten student retention. In today’s challenging enrollment environment, colleges and universities that miss or mishandle opportunities to connect, engage, and support prospective students along their journey risk losing them.
Uncover the key to building an effective user experience (UX) on your university website. Center your prospective student and boost enrollment with these tools.