Category: Insights
How to Develop a Student Persona: Strategies and Examples
Persona-based marketing is a tried-and-true tool for customer acquisition, and higher education is no exception.
How to Market Bootcamps and Other Nontraditional Programs
Did you know there are key differences between how to market traditional degree programs and how to market bootcamps and other alternative education programs?
Understanding and Engaging Nontraditional Students in the Higher Ed Market
Gain a full understanding of who nontraditional students are, and discover how to show up effectively for them in your enrollment marketing efforts this year.
6 Higher Education SEO Strategies for 2022
Reach prospective students on their college enrollment journeys using these 6 higher education SEO tactics. Cut through the saturated market and be discovered.
3 College Recruitment Strategies to Help Attract Students
College recruitment strategies have had to adapt rapidly in the past two years. Attracting students requires a completely different approach with today’s always-on digital audience and fewer geographical constraints for online program enrollment.
CHLOE 6: Online Learning Leaders Adapt to a Post-Pandemic World
Online learning has gone mainstream in a way unimaginable only a few months ago. And as the Fall semester comes into focus, answers around what might happen in the Fall still remain unclear.
Should Your Institution Add These Seven Growing Programs?
Archer’s team of enrollment marketing experts took a look at seven of the top 20 fastest-growing occupations, according to BLS and performed a high-level program analysis for each one. See what we found.
New Data Suggests the Demand for Higher Ed Is Increasing
Based on data from a recent report from Google, it appears that although enrollment is still down, interest in higher education is actually trending in the opposite direction. The first and second quarters of 2019 marked the periods of largest growth in Edu searches since the first quarter of 2017.
The Enrollment Marketer’s Guide to a Winning Value Proposition
Download your free copy of Archer's value proposition worksheet - a step by step guide to discover what makes your institution stand out and add value for prospective students.
Dominate Search Results at Every Step in The Prospective Student Journey
Many clients ask us whether they should focus on branded terms or non-brand terms when developing their SEM strategy. Find out how we answered.
eBook: 7 Steps to Geographic Expansion of Your Online Programs
If your institution is interested in expanding its online programs to new geographies, then this eBook is for you.
Three Tests to Improve Your Enrollment Marketing ROI, Starting Now
This is an exciting time for digital marketing. The platforms, technologies, and analytics available to marketers have never been more plentiful, and the ways in which your prospects respond to their usage is changing every day. At the same time, more and more brands are understanding the importance of digital marketing. The result is continually