Persona-based marketing is a tried-and-true tool for customer acquisition, and higher education is no exception.
Did you know there are key differences between how to market traditional degree programs and how to market bootcamps and other alternative education programs?
Gain a full understanding of who nontraditional students are, and discover how to show up effectively for them in your enrollment marketing efforts this year.
College recruitment strategies have had to adapt rapidly in the past two years. Attracting students requires a completely different approach with today’s always-on digital audience and fewer geographical constraints for online program enrollment.
Online learning has gone mainstream in a way unimaginable only a few months ago. And as the Fall semester comes into focus, answers around what might happen in the Fall still remain unclear.
Archer’s team of enrollment marketing experts took a look at seven of the top 20 fastest-growing occupations, according to BLS and performed a high-level program analysis for each one. See what we found.
Based on data from a recent report from Google, it appears that although enrollment is still down, interest in higher education is actually trending in the opposite direction. The first and second quarters of 2019 marked the periods of largest growth in Edu searches since the first quarter of 2017.
Many clients ask us whether they should focus on branded terms or non-brand terms when developing their SEM strategy. Find out how we answered.