Category: Insights
Enrollment and Admissions Funnel: The Student Journey from Inquiry to Enrollment
Most universities fail to understand the connection between the enrollment funnel and the student journey. Learn each stage of the journey and why it matters.
The Best Place to Start: Improving the Student Experience
Discover proven strategies to enhance the student experience at your institution through identifying, prioritizing, and resolving common bottlenecks.
How to Use Empathy to Write Useful SEO Content
Need tips on how to write SEO content that engages prospective students? Read more to discover insights from an SEO content writing expert.
How to Recruit Graduate Students
Is your institution struggling to recruit graduate students? Learn about new and improved strategies that can be customized to your programs.
Building an Impactful Brand Voice
The online higher ed market is oversaturated. How can you stand out? Learn how to build an impactful university brand voice that resonates with your audience.
Watch: Interactive Digital Onboarding for Community Colleges
The community college student experience relies on connection. In this lightning talk, Archer experts cover strategies for community college onboarding.
Building Online Student Services in Universities: The Critical First Step
Setting the foundation for your institution’s online student services can help future-proof your institution.
Watch: Building Operational Excellence in Online Learning
Online programs demand a unique approach to operations to offer accessible, high-quality student experiences. In this lightning talk, Archer experts cover strategies for operational excellence for online programs.
Higher Ed Email Campaigns: How to Create Emails Students Want to Read
Email campaigns are an important part of higher ed marketing strategies. Explore email campaign ideas and tips on how to write a great email.
Watch: Considerations for Online Growth Strategy
Whether you’ve already launched your online program portfolio or are in the growth or planning stages, it's never too late to understand and evaluate the institutional and cultural qualifications required for long-term growth.
The Power of Student Testimonials
Student testimonials add SEO value to your websites and authenticity to your advertising. Get started creating student profiles today with these tips.
Enrollment Strategies and the Evolving Expectations of Students in 2024
Explore how universities are adapting to the evolving expectations of students in 2024 by using innovative enrollment strategies.