Category: Insights
Understanding and Engaging Nontraditional Students in the Higher Ed Market
Gain a full understanding of who nontraditional students are, and discover how to show up effectively for them in your enrollment marketing efforts this year.
6 Higher Education SEO Strategies for 2022
Reach prospective students on their college enrollment journeys using these 6 higher education SEO tactics. Cut through the saturated market and be discovered.
3 College Recruitment Strategies to Help Attract Students
College recruitment strategies have had to adapt rapidly in the past two years. Attracting students requires a completely different approach with today’s always-on digital audience and fewer geographical constraints for online program enrollment.
CHLOE 6: Online Learning Leaders Adapt to a Post-Pandemic World
Online learning has gone mainstream in a way unimaginable only a few months ago. And as the Fall semester comes into focus, answers around what might happen in the Fall still remain unclear.
Should Your Institution Add These Seven Growing Programs?
Archer’s team of enrollment marketing experts took a look at seven of the top 20 fastest-growing occupations, according to BLS and performed a high-level program analysis for each one. See what we found.
New Data Suggests the Demand for Higher Ed Is Increasing
Based on data from a recent report from Google, it appears that although enrollment is still down, interest in higher education is actually trending in the opposite direction. The first and second quarters of 2019 marked the periods of largest growth in Edu searches since the first quarter of 2017.
Dominate Search Results at Every Step in The Prospective Student Journey
Many clients ask us whether they should focus on branded terms or non-brand terms when developing their SEM strategy. Find out how we answered.
eBook: 7 Steps to Geographic Expansion of Your Online Programs
If your institution is interested in expanding its online programs to new geographies, then this eBook is for you.
Three Tests to Improve Your Enrollment Marketing ROI, Starting Now
This is an exciting time for digital marketing. The platforms, technologies, and analytics available to marketers have never been more plentiful, and the ways in which your prospects respond to their usage is changing every day. At the same time, more and more brands are understanding the importance of digital marketing. The result is continually
Why You Should Use Google’s Responsive Search Ads In Your Enrollment Marketing
Getting the right message to the right prospects at the right time is crucial to getting the right students enrolled. That means the amount of time your marketing team, whether they’re in-house or a partner agency, spends strategizing, crafting, and testing your messaging is significant. Imagine if there was a tool that helped them craft
Four Simple But Effective Strategies to Engage Prospective Students on Facebook and Instagram
Social media has been a mainstay of your student recruitment strategy for years now, and that isn’t going to change: Facebook and Instagram in particular are still extremely effective recruitment platforms for savvy colleges and universities. The tactics you implemented a few years ago, however, won’t continue producing the results you need. Today, your social
eBook: 5 Roadblocks Holding Back Your Online Enrollment Growth
There are many determining factors when it comes to successfully building, launching, and growing online programs. If your institution is struggling to achieve meaningful growth, then this e-Book is for you.