Paid Advertising
Confidently Put Your Marketing Dollars to Work
Optimized ROI
In a world where paid ad opportunities abound, we know how to make the most of your paid media budget. What does this mean for you? Data-driven strategy, strong campaign performance, and constant optimization. In short, we help you increase enrollment and reduce acquisition costs.
Unrivaled Expertise
Our paid advertising team boasts an unrivaled combination of in-house technology, best-in-class bid management software, education expertise, and advanced reporting, research, and analytics tools.
Plus, as a certified Google Partner, we can integrate select campaigns into early-access betas to test new features and targeting options and remain on the cutting edge of digital marketing tactics.
How It Works
We know that every campaign — and every client — is different.
We start by learning about your unique needs, challenges, and goals. We then partner with you to build effective strategies that harness brand storytelling to grow enrollment.
- Identify and target only the most relevant keywords and audiences
- Utilize artificial intelligence and machine learning to inform our bid strategies
- Reference enrollment data to optimize for quality leads versus just clicks
- Conduct A/B testing to continually keep messaging fresh and relevant
- Refine best practices to increase engagement and conversion rates
Proven Results
Our implementation of machine-learning bid management has helped our partners achieve a 10 to 30% lower CPL while increasing traffic and lead volume. But we don’t just stop at leads. Our emphasis on lead quality and optimization drives increased application and enrollment rates for our partners, with some partners seeing as much as a 42% year-over-year growth for applications and a 30% increase in enrollments.
Call Us: 310-574-2243