Category: Digital Marketing
Data is an enrollment marketer's number one weapon. But with so many marketing choices to make in today's digital landscape, it’s tough to know how to put your data to work in the most effective ways possible.
It’s no longer enough to get your school in front of students in the early stages of their decision-making process. Your marketing team needs to engage with them throughout the entire process - even after they’ve requested more information. Here’s how to do so effectively.
Trinity initially approached Archer looking for help generating inquiry volume with our proven cost-per-inquiry program. But we saw a much greater opportunity than just generating initial inquiries for the university.
Instagram introduced Story Ads in January 2017, just six months after Instagram Stories themselves launched. Find out the three things you should know.
When our partnership with Trinity Law School began, we implemented a Social Audience Targeting campaign that has seen positive results and presented an opportunity to help identify and market new tracks of specialization within the program.
Backlinko's Brian Dean, Search Engine Land's Barry Schwartz and other digital marketing experts share their predictions on the future of digital marketing.