Texas A&M University-Corpus Christi:
165% Enrollment Growth in First Spring Start
Overview
Archer partnered with Texas A&M University-Corpus Christi to facilitate enrollment growth across multiple online programs using a scalable, collaborative model.
Paid Media
Enrollment Management
Creative & Landing Pages
The Challenge
Texas A&M University-Corpus Christi (TAMU-CC) partnered with Archer to accelerate enrollment growth across several online programs, including the BBA, BA in Psychology, BS in Sport Management, MSN–FNP, and MS in Data Science. While the university had previously experienced success with outsourced marketing support, leadership wanted a more transparent, collaborative model that would build internal capacity while driving measurable growth.
At the same time, TAMU-CC faced several operational challenges: limited historical marketing data, fragmented campaign tracking, and the need to rapidly scale recruitment for newly launched online programs. The institution needed a partner who could launch a full-funnel strategy quickly while establishing a sustainable enrollment infrastructure for long-term growth.
The Archer Approach
Archer partnered closely with TAMU-CC leadership and enrollment teams to design and launch a data-driven enrollment strategy focused on early program growth and scalable infrastructure.
Our approach included:
- Developing a Strategic Marketing Guide (SMG) to define messaging, market opportunity, and positioning for each program.
- Launching paid search campaigns and program-specific landing pages to capture high-intent prospective students.
- Launching paid search campaigns and program-specific landing pages to capture high-intent prospective students.
- Supporting admissions and enrollment operations to ensure timely lead follow-up and improved funnel conversion.
- Aligning marketing, admissions, and university leadership around shared enrollment goals and performance metrics.
This coordinated strategy enabled TAMU-CC to move quickly from launch to measurable results while building a foundation for sustained program growth.
High-Level Partnership Outcomes
Year-over-year increase in Spring enrollments following Archer marketing launch.
Exceeded TAMU-CC’s revised target of 110 enrollments.
Early lead generation pipeline across priority online programs.
Strong early conversion demonstrates the quality of the paid acquisition strategy.
Enrollment Marketing
165% year-over-year enrollment growth in the first Spring start after launching Archer-led marketing (49 → 130 students).
Exceeded enrollment target by 151%, delivering 130 enrollments against a goal of 86.
Marketing & Lead Generation
Generated 1,809 leads across priority programs, establishing a scalable acquisition funnel for future terms.
Built a high-intent paid search strategy that delivered leads at approximately $99 cost per lead.
Admissions & Funnel Performance
Successfully enrolled 30 students from paid leads generated since September, demonstrating strong lead-to-enrollment conversion.
Established consistent pipeline tracking across applications, admits, and enrollments, giving TAMU-CC greater visibility into performance across programs.
Program Launch Success
Supported the launch and early growth of multiple online programs, including business administration, psychology, sport management, nursing, and data science pathways.
Helped TAMU-CC build the infrastructure needed to scale additional online programs over the next several years.
