What Is a Growth Readiness Assessment?
The Growth Readiness Assessment is a data-backed evaluation of an institution’s ability to scale on-ground or online efforts. It helps institutions determine where they are today, what’s holding them back, and how to build a sustainable path forward.
Compared to a traditional consulting approach, the Growth Readiness Assessment is a collaborative process that provides actionable insights and a roadmap for institutions looking to expand while maintaining control over their brand, operations, and student experience.
Why It Matters in Your Online Enrollment Strategy
Institutions can’t afford to make decisions about online growth in a vacuum. A Growth Readiness Assessment gives clarity and direction to navigate market, student, and internal demands.
The Challenge
- Many institutions want to grow online programs but lack a clear execution plan.
- Growth requires more than just marketing; it demands strategic alignment across admissions, academics, and retention.
- Institutions that rely on multiple marketing and enrollment partners can have a fragmented approach that hinders scalability and cost-effectiveness.
Who Needs a Growth Readiness Assessment?
- Institutions exploring online growth
- Universities transitioning away from vendors and wanting to build in-house expertise
- Marketing, enrollment, and academic leadership teams looking for a scaled strategy
How It Works
The Growth Readiness Assessment is a structured, strategic evaluation that examines:
- Market positioning and competitiveness
- Marketing and enrollment effectiveness
- Operational and technological readiness
Benefits
- Provides a clear growth roadmap tailored to your institution and programs
- Eliminates waste of resources by identifying the most effective strategies
- Aligns marketing, enrollment, and academics around a common vision
- Reduces reliance on third-party vendors by helping build internal capacity
- Identifies quick wins and long-term opportunities for sustainable growth
