A Smarter Way to Reach and Enroll Online Students
Paid media is a targeted, strategic approach to reaching prospective students across digital channels like search engines, social media, and programmatic display. Paid media is more than placing ads, it’s about placing the right ads in front of the right audiences at the right time to drive enrollment growth.
Why It Matters in Your Online Enrollment Strategy
A strong paid media strategy is essential for standing out in a crowded market and drives qualified student inquiries while balancing cost and efficiency. At Archer, we help institutions by combining proprietary data, full-funnel attribution, audience insights from the Strategic Marketing Guide, and real-time feedback loops to organize every dollar for enrollment.
The Challenge:
- Rising competition and costs make previous “best practices” ineffective and expensive.
- Poor targeting wastes budget and brings in unqualified leads.
- Lack of transparency from large, non-higher ed agencies leads to misaligned goals.
- Difficulty scaling campaigns results in inconsistent enrollments.
Who Needs Paid Media?
- Enrollment leaders seeking cost-efficient, scalable growth.
- Institutions launching or growing online programs.
- Marketing teams looking to optimize ad spend and improve conversion rates.
How It Works
Archer’s paid media team designs, manages, and optimizes campaigns that are built to grow enrollments. We integrate organic and paid strategies for a holistic approach and provide full visibility into campaign performance so partners stay in control.
- Audience research and targeting: Informed by proprietary audience intelligence and our organic sites with exclusive access to millions of education seekers.
- Multi-channel paid advertising: Strategic placement across Google, Meta, LinkedIn, and iHeartMedia, thanks to exclusive partnerships.
- Campaign optimization and transparency: Bid and placement strategies built to maximize ROI, supported by your institutional data and real-time feedback from our in-house admissions team.
Strong Paid Media Strategy:
- Generates high-quality leads by targeting students who are actively searching.
- Reduces cost-per-enroll through optimization and segmentation.
- Provides full-funnel visibility to track ad effectiveness.
- Aligns with organic efforts for a well-rounded marketing strategy.
- Empowers in-house marketing knowledge through transparent partnership.
