MARYVILLE UNIVERSITY
An Eight-Year Partnership Yields 500+ Media Placements
The Archer Approach
Establish a multi-pronged approach that included both SEO and traditional PR tactics to gain brand awareness for the school and its online programs, as well as establish current faculty as thought leaders in their respective industries.
Byline Articles: Bylines are contributed articles, such as guest posts or op-ed pieces, published under the faculty member’s name. Faculty members have the option to write the article themselves or allow our expert team of former journalists to ghostwrite it for them.
Expert Commentary: Expert commentary is a traditional PR strategy in which we engage vetted journalists to interview university faculty members, leveraging their expertise to provide insight into topics trending in the news.
Faculty Engagement: Spotlighting faculty members is one of the most powerful tools we have to engage prospective students. By involving Maryville professors in ongoing conversations that were trending in the media, we were able to bring visibility to the Maryville University brand while showcasing the potential educational opportunities awaiting students at Maryville.
Partnership Highlights
- Our Archer PR team onboarded 30 highly engaged faculty members from various schools within Maryville University.
- We positioned faculty members based on their expertise and passions through bylines, expert commentary, broadcast interviews, podcasts, and webinars.
- We built brand recognition by securing frequent PR wins for Maryville faculty members, creating a strong pipeline of media opportunities.
- We provided tailored thought-leadership opportunities based on a faculty member’s course offerings, work history, and experience outside the university.
- The Archer content team created SEO-focused articles based on byline and expert commentary topics, tying faculty PR wins to the Maryville University blog.
- PR placements in high-caliber publications prompted representatives from other publications to reach out directly to us to speak with faculty.
Partnership Outcomes
Total number of online, offline and social clips in this book
Prediction of lifetime views of online coverage, based on audience reach & number of shares on social
Number of times the online articles have been shared on social media
A 0-100 measure of the authority of the site coverage appears on. Provided by Moz
Total number of backlinks found across all the
coverage
Bylines
Best Practices for Instant Messaging at Work
by Dr. Dustin York
Trust the Process: Helping Students Overcome Imposter Syndrome
by Dave Stoddard, Alumni
We need the Foreign Intelligence Surveillance Act more than ever
by Dr. Brian Gant
Expert Commentary
Best Practices for Instant Messaging at Work
by Dr. Jaime Peters
Can I travel without getting a vaccine?
by Dr. Mariea Snelli
How To Teach Kids Media Literacy
by Dr. Leilani Carver
