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NOTRE DAME DE NAMUR UNIVERSITY

100 Years In Belmont Utilizing Local and Industry Media to Engage a Community

The Problem

Notre Dame De Namur University (NDNU) recently reached two large milestones: becoming a graduate-only institution and celebrating the 100th anniversary of its Belmont campus. Archer Education capitalized on these events to strategize positive PR in local and industry media and tell the world that NDNU is growing with an exciting future ahead.

The Archer Approach

Archer pitched local, national, women’s interest, and higher ed-specific publications and podcasts to garner interest in these milestones. Utilizing thought leadership tactics, Archer reinforced NDNU’s role in higher education and the community while highlighting the faculty’s specific areas of expertise.

We continued to layer in different elements to increase the reach of our pitching efforts, including tying the 100th anniversary to a variety of different themes, including the following:

NDNU as a graduate institution
NDNU as a pillar of the local community
NDNU as a catalyst in expanding opportunities for women

Partnership Highlights

The 100th anniversary event in 2023 served as a focal point for the media. Archer leveraged this to build interest in the university and its mission.
Archer found it advantageous to offer an interview with a key stakeholder, President Beth Martin, to members of the media.
Archer was able to arrange interviews, tapings, and photoshoots two months before the event.
Archer was able to provide ample resources to media members that touched on the “Why?” piece of this anniversary, including school history facts and the history of the Sisters of Notre Dame de Namur.

All media wins about the 100th anniversary celebration were obtained during the three-week event buildup in September. Archer’s work for these wins was largely carried out in August and early September.

Partnership Outcomes

Pieces of Coverage
Total number of online, offline and social clips in this book

Estimated Views
Prediction of lifetime views of online coverage, based on audience reach & number of shares on social

Social Shares
Number of times the online articles have been shared on social media

Avg. Domain Authority
A 0-100 measure of the authority of the site coverage appears on. Provided by Moz

Online Readership
Combined total number of people that visit the website featuring coverage

Media Placements

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by Alexander Gonzalez & Brian Watt