Engaging Marketing Professionals for Degree Program Launch Success
Including higher ed marketing leadership in the program development process from day one will ensure your institution is positioned to meet or exceed short-term benchmarks and achieve sustainable enrollment growth for years to come.
How Does U.S. News Rank Colleges?
Have you ever wondered how U.S. News ranks colleges? Read through our guide for a better understanding of the U.S. News college rankings methodology.
How to Increase Student Retention Through the Admissions Process
The student journey from application to enrollment and, ultimately, graduation is a long one, with setbacks and turn offs along the way that can threaten student retention. In today’s challenging enrollment environment, colleges and universities that miss or mishandle opportunities to connect, engage, and support prospective students along their journey risk losing them.
How to Develop a Student Persona: Strategies and Examples
Persona-based marketing is a tried-and-true tool for customer acquisition, and higher education is no exception.
2024 Digital PR Strategies, Examples and Functions
Digital public relations raises brand awareness and promotes faculty expertise. Learn how to craft a robust digital PR strategy that produces results.
How to Tailor Content to Nontraditional Students
A strong content strategy is essential for attracting nontraditional students to your institution’s website. Explore higher education content marketing ideas.
How to Market Bootcamps and Other Nontraditional Programs
Did you know there are key differences between how to market traditional degree programs and how to market bootcamps and other alternative education programs?
UX 101: Centering the Student in Your Engagement Strategy
Uncover the key to building an effective user experience (UX) on your university website. Center your prospective student and boost enrollment with these tools.
Understanding and Engaging Nontraditional Students in the Higher Ed Market
Gain a full understanding of who nontraditional students are, and discover how to show up effectively for them in your enrollment marketing efforts this year.
Takeaways for Higher Education Public Relations Professionals
Don’t underestimate the power of faculty in building effective higher education public relations strategies. Discover the role of PR in higher education.
Higher Education Analytics: 4 Ways Universities Can Analyze Enrollment Data
Looking to apply higher education analytics to harness insights from your enrollment data? Use these tactics to optimize your enrollment strategy today.
Chatbots in Higher Education and the Future of Communication
Higher-ed marketers should consider chatbots for university enrollment support when looking to optimize customer service experiences for prospective students.