Top 10 In-Demand Jobs for Bachelor’s Degree Holders in 2019
Choosing the right programs to offer online can be a critical factor in determining the initiative’s success. While the “right programs” are different for every institution, job market data is one very helpful piece...
The Single Most Important Question to Ask Before You Partner With Any Enrollment Marketing Agency
How can you tell if an agency truly wants to partner with you for long term success? Here’s a short list of basic questions to ask any agency in order to help you understand ...
From Data to Actionable Intelligence: 5 Ways to Utilize Data in Your Enrollment Marketing Plan
Data is an enrollment marketer's number one weapon. But with so many marketing choices to make in today's digital landscape, it’s tough to know how to put your data to work in the most effective ways possible.
From Inquiry to Enrollment: 3 Proven Strategies to Keep Prospective Students Engaged
It’s no longer enough to get your school in front of students in the early stages of their decision-making process. Your marketing team needs to engage with them throughout the entire process - even after they’ve requested more information. Here’s how to do so effectively.
Archer Helps Trinity Law School Grow Advanced Degree Programs
Trinity initially approached Archer looking for help generating inquiry volume with our proven cost-per-inquiry program. But we saw a much greater opportunity than just generating initial inquiries for the university.
Facebook Stories Ads for Enrollment Marketing: Three Things to Know
Instagram introduced Story Ads in January 2017, just six months after Instagram Stories themselves launched. Find out the three things you should know.
We Changed Our Name. Here’s Why.
I'm thrilled to announce that we've changed our name from Campus Explorer to Archer Education. While the reasons for doing so may be obvious to everyone who works here, I realize that people outside the company might be wondering why we did it.
Just Announced: Campus Explorer is Now Archer Education
Campus Explorer, an enrollment marketing services provider with offices in Los Angeles and Kansas City, today announced the launch of a new corporate brand, identity, and focus. The company will now be known as Archer Education.
Case Study: Social Audience Targeting Helps Drive Enrollment for Trinity Law School
When our partnership with Trinity Law School began, we implemented a Social Audience Targeting campaign that has seen positive results and presented an opportunity to help identify and market new tracks of specialization within the program.
Future of Digital Marketing: 8 Experts Share Predictions
Backlinko's Brian Dean, Search Engine Land's Barry Schwartz and other digital marketing experts share their predictions on the future of digital marketing.
6 Ways Social Media Changed the Way We Communicate
The use of social media changed the way we communicate in many ways. Discover how basic communication and digital marketing have been impacted for good.
Blogger Outreach Emails: Persuasive Writing Techniques
Find out how persuasive writing techniques can help perfect blogger outreach emails to become more effective at link building.