GEO: A New Layer on Top of SEO
Generative engine optimization (GEO) extends SEO and helps institutions shape how AI search interprets and presents their value.
GEO: A New Layer on Top of SEO Learn More
From Traffic to Trust: Why Obsessing Over Conversion Is a Higher Ed Marketing Content Failure
Content marketing efforts in higher ed are more than conversion tactics. Discover the importance of meaningful, informative content.
What AI Search Means for Higher Ed in 2026
Prospective students are increasingly using AI search tools to research institutions. Discover how AI search optimization in higher education can help students find your program.
What AI Search Means for Higher Ed in 2026 Learn More
How Institutions Lose Students Before the First Click
Zero-click search poses a risk to universities across the web by creating a landscape that deters prospective students from clicking through to university websites. Learn how to overcome this challenge.
How Institutions Lose Students Before the First Click Learn More
Watch: GEO + Academic Thought Leadership: The New Playbook for Visibility in Higher Ed
This workshop equips higher ed marketers to adapt their search strategy for the AI era, covering how AI crawlers discover and cite your content, why faculty voices drive credibility in AI-generated answers, and quick wins to future-proof your institution’s visibility.
Watch: GEO + Academic Thought Leadership: The New Playbook for Visibility in Higher Ed Learn More