Are LLMs.txt Files Being Implemented Across the Web?
For the past year, our team at Archer has fully embraced the shift towards AI in enrollment marketing, especially in […]
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Media Pitch Writing Strategies and Examples to Spotlight Faculty
Curious how to write a media pitch that highlights your institution’s unique faculty expertise? Explore media pitch examples in higher education.
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Generative Engine Optimization (GEO) for Higher Education
Preparing for an AI-Powered Evolution in How Students Search If you’ve ever been involved in your institution’s digital marketing efforts,
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How to Develop a College Student Persona
Why College Student Personas Are Critical for Enrollment Marketing Success Every message has an audience. Even this article was written
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Program Viability Assessment: Playing Chess Instead of Checkers
What Is a Program Viability Assessment, and Why Does It Matter? “Knowing which pieces you want exchanged is a great
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