
How to Do an SEO Audit: 7 Steps to Improve Your Site
Conducting an SEO audit is a first step in optimizing a university website to maximize web traffic. Learn how to do an SEO audit by following these seven steps.

How to Write Good Facebook Ad Copy
Wondering how to write good Facebook ad copy? Explore Archer Education’s tips on how to make a university’s degree programs stand out from the crowd.

Do Employers Take Online College Degrees Seriously? 7 Employers Tell All
As the COVID-19 pandemic disrupts higher ed, many students head to an online learning environment, prompting the question: do employers take online degrees seriously?

Circa Interactive Honored on the Inc. 5000 List for the 3rd Straight Year
Circa Interactive was honored on the Inc. 5000 list as #1506 fastest growing company in the US in 2020.

How to Write a Media Pitch: Examples and Strategies [2022]
Tangible media pitching strategies and media pitch examples that will help you become a PR pitching pro in no time.

University Branding: How to Build Your School’s Brand on Social Media
Having a robust social media and university branding strategy will help you attract more students, engage your current ones and improve alumni relations.

5 Content Marketing Tips for Business Schools
Looking for business school marketing strategies to increase enrollment and brand awareness? Check out our 5 content marketing tips for business schools.

The Beginner’s Guide to Cision [2022]
Looking to get an understanding of the Cision software for your PR efforts? Check out these helpful tips and tactics.

How Higher Education Marketers are Navigating COVID-19
Experts at Archer Education discuss the most important aspects to consider during the COVID-19 crisis.

3-Step Guide to Creative Copywriting
Archer Education's 3-step guide to creative copywriting will help new and veteran copywriters master the skills needed to write creative copy like a pro.

Ultimate Guide to the 6 Best Project Management Tools
Whether you’re new to project management or just looking to refine your skills, check out this guide for the best project management tools and tips.

PPC for Higher Education: 4 Tactics to Convert Leads in 2022
Paid Media experts at Archer Education discuss the most important PPC for higher education strategies to implement in 2020.