Higher Education SEO
Get Your Name at the Top of the List
Improve and Increase Organic Traffic
Search engine optimization (SEO) has the power to transform your web presence. By optimizing for SEO, we can get your website to appear at the top of the list in relevant search engine results. And we don’t just optimize for obvious program keywords; we develop highly targeted keyword strategies to expand the enrollment funnel and connect you with prospective students at key touchpoints throughout their journey.
SEO Drives Awareness and Enrollment
We use our holistic understanding of the student journey to deliver technical, on-page, off-page, and content recommendations that drive high-quality prospective students who convert.
How It Works
To start, we analyze the foundational elements of your site. Our performance-based SEO audit provides actionable recommendations we can use to build a solid foundation for your site.
Key Tactics
SEO Audits
We crawl and analyze your site’s technical and on-page SEO to understand its readiness to compete for strategic keywords. This sets the foundation for future performance.
SEO Strategy
We develop a holistic strategy that drives quality traffic while simultaneously increasing domain strength. This approach helps generate high-intent student leads who convert down the funnel.
SEO Sitemap
We identify opportunities to create and optimize pages on your institution’s site for SEO potential. Our goal is to build site structures that promote crawlability and exponential organic growth.
SEO Reporting
Data tells the story of a program. Through in-depth review of analytics, CRM, and proprietary tools, we provide detailed reports on performance. We aren’t focused on rankings; we’re focused on the data that matters.
Proven Results
Our efforts have helped our higher education partners appear in millions of search results and generated thousands of leads and monthly organic site visits. We’ve driven as many as 26,000 leads in one year for our partners.
Call Us: 310-574-2243