The Future of Enrollment: AI, Trust, and the Next Era of Student Engagement
Adult learners expect enrollment to work like every other modern consumer experience — instant, transparent, and personal. They’re researching in compressed windows, deciding fast, and judging your institution by the very first interaction they have with you.
That means your enrollment process isn’t just a funnel. It’s your brand.
In this workshop, Archer experts Brian Hartnack and Jill Maksymec will break down how AI and human collaboration can transform your admissions operation — without losing the trust and connection that actually convert students.
You’ll learn:
- Where AI belongs in enrollment (and where it doesn’t): Which tasks to hand off — like 24/7 first-touch engagement, call transcription, and automated follow-up and which ones need a human touch.
- Why speed to engage is make-or-break: How compressed decision windows and rising student expectations are punishing slow response times, and what a seamless AI-to-advisor handoff actually looks like.
- What’s really holding AI back at most institutions: Why standalone chatbots aren’t moving the needle, and how to build the data foundation across your CRM, SIS, and chat systems that makes AI actually work.
Watch on-demand, anytime:
