GEO + Academic Thought Leadership: The New Playbook for Visibility in Higher Ed
Search is shifting fast. With the rise of tools like ChatGPT, Claude, and Google’s AI Overviews, students are finding tuition estimates, deadlines, and program comparisons before they ever land on your website.
That means ranking isn’t enough, your institution needs to be cited.
In this workshop, Archer experts Ray Martinez and George Bradley will share real data across university websites and reveal a framework that combines Generative Engine Optimization (GEO) with academic thought leadership.
You’ll learn:
- What you can do: Quick wins to structure your site and build a strategy to future-proof your search visibility.
- How AI crawlers work: What bots like GPTBot and OAI-SearchBot actually see (and miss) on your site, plus why LLMs.txt is a critical new tool.
- Why faculty voices matter: How academic content builds credibility, earns citations, and drives trust in AI-generated answers.
Watch on-demand, anytime:
