Paid Media experts at Archer Education discuss the most important PPC for higher education strategies to implement in 2020.
As we move into 2020, public relations will only become more digital. Find out how to implement the perfect digital PR strategy.
Archer’s team of enrollment marketing experts took a look at seven of the top 20 fastest-growing occupations, according to BLS and performed a high-level program analysis for each one. See what we found.
Based on data from a recent report from Google, it appears that although enrollment is still down, interest in higher education is actually trending in the opposite direction. The first and second quarters of 2019 marked the periods of largest growth in Edu searches since the first quarter of 2017.
Download your free copy of Archer's value proposition worksheet - a step by step guide to discover what makes your institution stand out and add value for prospective students.
Utlizing GIFs and videos is the perfect way for your creative strategy to stand out in the crowded ad landscape
Many clients ask us whether they should focus on branded terms or non-brand terms when developing their SEM strategy. Find out how we answered.
Increase your website’s visibility by trying these 10 SEO tactics. Read more to find out how to improve your rankings on Google.
If your institution is interested in expanding its online programs to new geographies, then this eBook is for you.
This is an exciting time for digital marketing. The platforms, technologies, and analytics available to marketers have never been more plentiful, and the ways in which your prospects respond to their usage is changing every day. At the same time, more and more brands are understanding the importance of digital marketing. The result is continually
Getting the right message to the right prospects at the right time is crucial to getting the right students enrolled. That means the amount of time your marketing team, whether they’re in-house or a partner agency, spends strategizing, crafting, and testing your messaging is significant. Imagine if there was a tool that helped them craft