Chatbots in Higher Education and the Future of Communication
Higher-ed marketers should consider chatbots for university enrollment support when looking to optimize customer service experiences for prospective students.
Google Search Trends in Higher Education
How to Use Search Terms to Boost Alternative Education Programs The only constant society has experienced in the last couple of years is change. Education? Changing. Workplaces? Changing. Our culture as a whole? Changing. With all these shifts, there’s good news and bad news for the higher education market. The Bad News: Enrollments are dropping.
Macro Marketing Themes for Micro Education Programs
How Institutions Can Make Certificates and Short Programs Feasible Amid Rising Costs While traditional degrees are still king, today’s students are making major changes in how they approach their education. As employers increasingly drop college degree requirements for new hires in favor of skills, more students are leaning toward certificate programs, bootcamps, and other non-degree
How To Capture And Keep The Attention Of Today’s Prospective Students: Attention Retention, Episode 6
Together with our friends at Enrollify, Archer Education is bringing you a podcast about attracting and retaining the modern, adult learner. Listen in every other Tuesday this summer for Attention Retention: a six-part series with Angie Mohr, Clayton Dean, and Zach Busekrus.
How Marketing & Enrollment Automation Empower Connection: Attention Retention, Episode 5
Together with our friends at Enrollify, Archer Education is bringing you a podcast about attracting and retaining the modern, adult learner. Listen in every other Tuesday this summer for Attention Retention: a six-part series with Angie Mohr, Clayton Dean, and Zach Busekrus.
How to Compete in a Market When Your School Doesn’t Have a National Brand: Attention Retention, Episode 4
Together with our friends at Enrollify, Archer Education is bringing you a podcast about attracting and retaining the modern, adult learner. Listen in every other Tuesday this summer for Attention Retention: a six-part series with Angie Mohr, Clayton Dean, and Zach Busekrus.
Characteristics of Adult Learners and How to Engage Them
Adult learners aren’t your average student. These nontraditional prospects require creativity when you’re designing strategies to reach and engage them.
How to Attract, Enroll & Retain Adult Learners: Attention Retention, Episode 3
Together with our friends at Enrollify, Archer Education is bringing you a podcast about attracting and retaining the modern, adult learner. Listen in every other Tuesday this summer for Attention Retention: a six-part series with Angie Mohr, Clayton Dean, and Zach Busekrus.
Launching Your Higher-Ed Program Website: A Student-First Guide to Site Building
Build a website that drives traffic to your online degree program by putting students first. Learn more about how to make a successful website in higher ed.
The Future of Recruitment is Niche: Attention Retention, Episode 2
Together with our friends at Enrollify, Archer Education is bringing you a podcast about attracting and retaining the modern, adult learner. Listen in every other Tuesday this summer for Attention Retention: a six-part series with Angie Mohr, Clayton Dean, and Zach Busekrus.
Adapting to the Shift: Student Enrollment Mindset
Savvy prospective students have higher expectations for information gathering ahead of investing in a program or certificate. Higher education marketers can benefit from changing their approach to enrollment marketing.
Listen Now: Attention Retention, Episode 1
Together with our friends at Enrollify, Archer Education is bringing you a podcast about attracting and retaining the modern, adult learner. Listen in every other Tuesday this summer for Attention Retention: a six-part series with Angie Mohr, Clayton Dean, and Zach Busekrus.