Posts By Caroline Khalili
Stand Out in the Online Market: Higher Education Branding Strategies
Need to differentiate your higher education institution in a sea of online program options? Here’s how to develop a brand people actually pay attention to.
How Admissions and Marketing Teams Can Collaborate More Effectively
Collaboration between admissions and marketing can help you develop an effective higher education marketing strategy.
Increase College Enrollment With These 10 Creative and Effective Strategies
Our proven strategies can help your higher ed institution learn how to increase college enrollment numbers in creative ways.
How to Develop a Student Persona: Strategies and Examples
Persona-based marketing is a tried-and-true tool for customer acquisition, and higher education is no exception.
How to Write a Media Pitch: Examples and Strategies [2022]
Tangible media pitching strategies and media pitch examples that will help you become a PR pitching pro in no time.
University Branding: How to Build Your School’s Brand on Social Media
Having a robust social media and university branding strategy will help you attract more students, engage your current ones and improve alumni relations.