Posts By Caroline Khalili
How to Develop a Student Persona: Strategies and Examples
Persona-based marketing is a tried-and-true tool for customer acquisition, and higher education is no exception.
Creative Ways to Increase College Enrollment at Your Institution
Learn why higher education institutions should start utilizing new technologies to attract prospective students attention and stand out from competitors.
Higher Education Branding: 4 Tactics for Telling Your University’s Story
Branding experts at Archer Education discuss the most important higher education branding strategies to implement in 2022.
How to Write a Media Pitch: Examples and Strategies [2022]
Tangible media pitching strategies and media pitch examples that will help you become a PR pitching pro in no time.
University Branding: How to Build Your School’s Brand on Social Media
Having a robust social media and university branding strategy will help you attract more students, engage your current ones and improve alumni relations.