One of the most touted benefits of online education is that the programs can be completed at any time, from anywhere in the world. Because online programs remove geographic barriers in terms of who can enroll, your institution should ultimately have more opportunity to grow and scale enrollment.
So why isn’t that how it actually works?
Growing your online programs’ geographic presence requires MUCH more than a ‘build it and they will come’ strategic approach. In fact, as many as 67% of students live within 50 miles of a campus or service center of the college where they are studying, according to the eighth annual Online College Students Report published by Learning House.
Geographic expansion requires a substantial investment of time, planning, and budget. But while it can be a logistical and financial challenge, if done correctly, the effort can result in a huge opportunity for continued growth.
Want to learn more?
Download your free copy of our latest eBook now and discover when and how to expand into new markets and maximize enrollment for your online programs.
What You’ll Learn
- The role of geography in online learning
- When and how to expand your geographic reach
- How to define a strategic approach that is right for your institution
- How to define success
- How to measure and adjust your strategic approach