Guide to Value Propositions

Download Your Free Worksheet: Discover Your Winning Value Proposition

Defining your institution’s value proposition – and just as importantly, an individual value proposition for each of your programs – is possibly one of the most difficult aspects of enrollment marketing and student recruitment. However, it’s also one of the most critical.

Prospective students are questioning the value of higher education like never before. What’s more, they see the same information and supposed benefits from schools over and over again.

Download your free, step-by-step guide to help develop powerful value props – at both the brand and program level. 

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